Ex-Circus Clown Stumbles Across New Forex Trading System and Loses $43,764.29 in Three Weeks...

11 years ago

This has the most stunning effect here in the UK.

The audience is hyper skeptical, critical and cynical.

Big benefit headlines tend to crash and burn.

But negative headlines are magnetic.

Then slowly prove in the body copy (as if there are 5 supreme judges ready to send you to death row) that your stuff is good.

And lo and behold you spark a remarkable response.

Steve

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Raydal

11 years ago

Yes, the old "damaging admission" technique.

Interesting read.

-Ray Edwards

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Steve Hill

11 years ago

Here's another variation of the corporate damaging admission, where Bodyform used humor to defuse a negative (and perhaps tongue in cheek) posting on their Facebook page. It's received over 5 million views, and over 19,600 Likes so far.

Bodyform Responds :: The Truth - YouTube

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shawnlebrun

11 years ago

In 1962.... Paula Green came up with the tagline for Avis rental car biz... "We are only #2 so We try harder"... which literally lasted 50 years.

Like all other persuasion techniques... damaging admissions can help when you turn it right around and show the prospect how it can help them.

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The Copy Nazi

Banned 11 years ago

Well... it's more than "damaging admissions". Look again.

We no longer buy ad campaigns that are too good to be true. Consumers now want honest conversations about products and appreciate brands that show some maturity, humility, and humour.

Consumers are hip to the old "damaging admissions" schtick. That's old hat. What we're seeing is much more sophisticated - and honest - marketing. Driven by social media. Which is why I borrowed that Clickbank-style headline and turned it on its head. My bet is people would want to know "How did the clown lose all that money?" And then, of course, the yarn could segué into how he lost a pile of dough on a Forex Bot... but then recouped it and went on to make good money on Flash Harry's Fabulous Forex System.

But... bottomline... the product or service needs to be fair dinkum*. People are sick of the B.S. and the stench coming off internet marketing and advertising in general.

(Did somebody say "supplements"? )

Consumers are mature and knowledgeable and we want to acknowledge that. Generations of people have grown up surrounded by marketing and are very adept at decoding it, very sensitive to anything that isn't honest.

* fair dinkum: Australian slang for true, real, genuine.

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Bob Teller

Banned 11 years ago

What is even more amazing is that 'copywriters' here on this forum still have to be taught this basic elementary stuff.

Then even when you explain the absolute basics they still don't get it.

- Bob Teller

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Steve Hill

11 years ago

Originally Posted by Bob Teller

What is even more amazing is that 'copywriters' here on this forum still have to be taught this basic elementary stuff.

Then even when you explain the absolute basics they still don't get it.

- Bob Teller

Care to explain how that comment applies to this particular thread?

You're apparently new to this forum, yet all I've seen are endless criticisms and complaints. Do you have anything substantial to add?

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copyassassin

11 years ago

Steve,

I agree with you on "Bob Teller".

Did a quick google search... nothing comes up.

Who is this troll?

Originally Posted by Steve Hill

Care to explain how that comment applies to this particular thread?

You're apparently new to this forum, yet all I've seen are endless criticisms and complaints. Do you have anything substantial to add?

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The Copy Nazi

Banned 11 years ago

Originally Posted by copyassassin

Steve,

I agree with you on "Bob Teller".

Did a quick google search... nothing comes up.

Who is this troll?

God you guys are real geniuses aren't you. You only have to look at the language and it sticks out like dogs balls who it is. If you can't pick it you have no business being in this game.

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max5ty

11 years ago

Originally Posted by The Copy Nazi

God you guys are real geniuses aren't you. You only have to look at the language and it sticks out like dogs balls who it is. If you can't pick it you have no business being in this game.

LOL...from the first post I thought, hmmm...could it be?

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Mark Pescetti 11 years ago

Originally Posted by max5ty

LOL...from the first post I thought, hmmm...could it be?

Yup. It is. He found yet another glitch in the system.

New name. But he just can't hide those telltale traits.

It's getting Smoking Hot in here!
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Steve Hill

11 years ago

Originally Posted by The Copy Nazi

God you guys are real geniuses aren't you. You only have to look at the language and it sticks out like dogs balls who it is. If you can't pick it you have no business being in this game.

Roflol... yep, that would explain it.

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sidneyng

11 years ago

LOL. Great article and nice subject line.
I think now more than ever - its about being authentic to how and what you market.

I see most greenhorn marketers / copywriters take John Carlton's "make a sensational headline that grabs your readers by the lapels" too seriously and end up fabricating headlines and angles.

Most consumers can smell BS from a mile away..

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JakeDaly 11 years ago

Agreed 100%

Good thread, Mal.
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sbucciarel

Banned 11 years ago

lol .... I can just see the new WSO headlines:

Raunchy ex-con with bad breath and stinking feet shows his secrets to making a little bit of money!

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wordwizard 11 years ago

Great article, and fun headline...

Would be interesting to see how something like that fares in a split test ;-)
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Ex-Circus Clown Stumbles Across New Forex Trading System and Loses $43,764.29 in Three Weeks...

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