Check out Saddleback Leather (Saddleback Leather Co.) and J. Peterman (Vintage Women's and Men's Clothing, Accessories and Luggage, and One-of-a-Kind Merchandise | The J. Peterman Company). They both use persuasive copy techniques on their websites.

Do a search on this sub forum for those two companies. We've discussed them here before.

Alex

Another company I've seen over and over again in Small Biz mags is...

Wholesale stun guns, pepper sprays, self defense products

From what I understand... they're doing huge business and have blended direct response with catalog sales pretty well...