I could care less...but really - you suck

by The Copy Nazi Banned
15 replies
#care #lessbut
  • Profile picture of the author The Copy Nazi
    Banned
    I mean... come on... put some life into this forum. Instead of blogging shit like "How come no-one comes to this forum?"

    There's a hard-core crew that puts some time into this forum... which is great. But why not kick it into gear huh? Instead of reading "78 viewing"... what if you were to tune in and every mother's linking to something we're thrashing out?

    BTW I once had over 500K UNIQUE visitors A MONTH to one of my blogs (details supplied if you're really keen).

    Oh yeah - Duris. His input is gold. He's a bit whacked out (like me) but his writing...
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  • It's a mobile world. If you need updated stats to explain what is happening to copywriting clients, this link may help.

    Mobile marketing statistics 2013

    They say they update that page regularly, and there are links to other mobile data sites.

    Lots of interesting stuff.

    --For example, mobile (tablet and smartphone) share of website traffic to big Ecommerce sites doubled in one year, now 25 percent of all traffic. Holy camoly.

    --People like to research products on their smartphone, but prefer to make the actual purchase on their tablet or desktop.

    --The growth of mobile browsing in Asia is blowing away North America and Europe.
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author The Copy Nazi
    Banned
    Thanks Joe. I'm just sitting here thinking - "Reality" - that's the new black - if you like.

    But...to come back to it...where are the young dudes and their ideas? You guys - you young guys - should be telling us where it's at. Why do you let us fossils control the board?
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  • Profile picture of the author The Copy Nazi
    Banned
    Yeah - reality. You make a real video - in one take - with all the bloopers. People love it. They eat it up. They interact. It's real. (and converts like a mother)

    Of course if your product is a stinker it will backfire as well.
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  • Profile picture of the author Mark Pescetti
    I wrote a script (more of an outline) for a client that was going to loosly speak on camera. It was geared to be pretty raw (but not as raw as your example in the OP.) He unfortunately decided not to do it. Nerves got the best of him. Shame. I guess it's being made into an Adobe After Effects-style video.

    Nice disrupption to the norm.

    Mark
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    Do You Want To Make 5 and 6-Figures A Month As A Freelance Copywriter? My Copywriting System Has Made Over 600 Million Dollars. Discover More

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  • Profile picture of the author RickDuris
    Tell us what you really think, Mal.

    Great video. (The next one, make it with one of those "Through the Scanner Darkly" scramble suit filters.)

    But let's face it, Mal. You DO care. And I appreciate that.

    You raise a lot of interesting questions.

    All I can add is you get out of this place what you put into it. I wish I could contribute more (ok, maybe you don't want that,) but time is always a factor.

    - Rick Duris

    PS: Thanks for the compliment.
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  • Ignore this if you ARE technically blessed.

    I'm technically dense but I do know that video, smart phones and gadgery are all the rage.

    And it's not going to cease.

    The snag for me is everyone assumes I know how they all work (I don't).

    When I tried to learn how they do, I found that even the most simple "how to" guides are crammed with techie garble which is way beyond me.

    And I can hear you say "Steve, the answer is simple - Outsource!"

    I've had a go (maybe 7 times now) and my personal best was 7 minutes 27 secs before even the people with the patience of solomon gave up in despair and agreed with me that sadly with "tech stuff" I am the village idiot.

    All is not lost - many clients still want the written word.

    And in between writing long form sales copy, I decided to go back to the distant past and punted Postcards (just for a personal bet with myself to see what would happen).

    I do love them - pure advertising. An impactful message which quickly gets a "Yes or No."

    The money floods in fast if it doesn't the cost to find out is low.

    Most people give me a derisory look and point to their iphone or tablet.

    But several clients said "Yea, OK but f****** make sure my interweb site is mentioned. And put an F and a T on it.

    They were almost as stunned as me at just how well they can do (maybe the good people find them an antidote for all the whizz bang ads).

    Anyway, if there are any other lost souls like me. Who never want to lease a cloud to stash all their stuff. Or battle relentlessly with google to get traffic to a site. Or get tangled up with power point slides for a VSL. Don't want to blog every day and tweet every 15 minutes. Or be face booking and following the multitudes on a never ending information highway...

    You can still do very well as a copywriter with a dash of ink and pieces of paper or card.

    It's a high tech world but there is still room for low tech high response advertising.


    Steve
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    • Profile picture of the author Steve Hill
      Originally Posted by Steve The Copywriter View Post

      It's a high tech world but there is still room for low tech high response advertising.
      Absolutely right, but there's also a growing need for people that can provide the copy for all that high tech marketing.

      Writers don't really need to know the technical details, they can just provide copy for someone who does. One way or another, it all comes down to one person reading at a time, regardless of how it is delivered.

      Just in emails alone, technology allows for different messages for cold marketing, warm marketing, targeted marketing (as in big data driven), welcome, abandonment (cart or browsing), form submit (reviews, feedback, etc.), personalization (birthdays, anniversaries, etc.), reminders, follow-ups, reengagement, evergreen and limited auto-responder chains, and various other types of specialized e-mails. That's a lot of messages that need to be written, and they all need a copywriter's specialized abilities for best results.

      There's more opportunity for good copywriters than ever before.
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by Steve The Copywriter View Post

      It's a high tech world but there is still room for low tech high response advertising.


      Steve
      Years ago I was into pop-up postcards as promotional pieces. That and scratch 'n' sniff postcards. Some of the ideas were out there. We had one scratch 'n' sniff which was supposed to be the smell of after-sex.
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      • Profile picture of the author ewenmack
        Originally Posted by The Copy Nazi View Post

        Years ago I was into pop-up postcards as promotional pieces. That and scratch 'n' sniff postcards. Some of the ideas were out there. We had one scratch 'n' sniff which was supposed to be the smell of after-sex.
        Many years ago I came across beauftifull card stock which
        was scented.

        I was doing some work for a guy who at the time
        I thought was really switched on because he
        owned a cosmetic surgery and a restaurant.

        Plus he owned some of Jay Abraham's training manuals.

        He wanted more people in the restaurant so I suggested he make
        it more of a talking point by having the menus made up with the perfumed card stock.

        I was shocked he showed no interest...
        especially having invested in Jay's training.

        Best,
        Ewen
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        • Profile picture of the author Johnny12345
          Originally Posted by ewenmack View Post

          He wanted more people in the restaurant so I suggested he make
          it more of a talking point by having the menus made up with the perfumed card stock.

          I was shocked he showed no interest...

          Actually, he probably made a wise decision.

          Ever wonder why good restaurants don’t let employees wear fragrances?

          It's because smell affects taste. His customers may have been less likely to enjoy the flavor of their food with the lingering scent of the perfumed menus.

          John
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  • Profile picture of the author elmo033057
    Thank God you all are here, because even with all the books and courses I've taken, I wouldn't get to read information by seasoned copywriters that are actually doing this stuff.
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  • That would be the sweet smell of success.

    I would have started with a pop up just to be sure...


    Steve
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  • Profile picture of the author The Copy Nazi
    Banned
    Got this email from an Aussie band I follow - "Cut Copy" -
    We put out a new track today. We'd like you to
    have a listen.

    How to listen to "Free Your Mind"

    1. Journey to one of the following locations :
    (denoted by the green arrow on the map)

    California Desert: 33.921089, -116.761205

    2. Open cutcopy.net
    Make sure your Location Services and audio are on.
    (how to do this on an iPhone or Android)

    3. Free Your Mind
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