Best Salesletter I've Ever Read...

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I not an expert copywriter, so my opinion may not be worth much, but this sales letter definitely built instant credibility with me.

It's more of an infographic than a sales letter. I'm learning so much and seeing so much proof, that the sale is pretty much guaranteed. He's not even selling hard, but I want to buy his product.

www.TurbulenceTraining.com

He just redid it. It's awesome to read and amazing to look at.

Raza
#copywriting #read #salesletter
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    • Good eye Raza, I noticed the new copy for T.T. yesterday too and it's solid. Considering it more than doubled the product's gravity within a matter of days, it's got to be doing pretty well for them.
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  • Crazy Craig Ballantyne. I signed up on one of his squeeze pages a long time ago to get an idea of what his auto response emails were like. I get like 5 emails from that guy a day. I like his sales page, but his approach via email is very off putting.
  • Love the headline! (As i bite into a triple-patty cheeseburger, with grilled onions and triple the cheese!).

    RoD
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  • Banned
    Bizarre. They talk about The Wall Street Journal in the head - and then don't back it up with reference to the original article - which is just a fluff piece saying that EXTREME exercise - like marathon running - can be bad for your heart and joints. It doesn't say that cardio per se is bad for you at all. The original piece says -


    The Exercise Equivalent of a Cheeseburger? - WSJ.com

    Best salesletter you've ever read? You need to read more.

    BTW notice they're hitting on the old "a weird trick" BS?
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  • Nothing impressive about this at all... comes across just like every other "lies and misdirection" style of selling weight loss products. Cardio makes you gain weight? lol... seriously, who will believe this crap?
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    • It is actually a pretty good letter. It's also one of the most disingenuous letters I've read in a while. Very clever. He's telling people what they want to hear (cardio sucks, it's actually "bad for you, eating hamburgers is "better" than cardio) while citing very carefully picked scientific studies to back up his argument.

      The bit about sprinters vs. distance runners is interesting. Compelling when you read it, but I happen to know that sprinters do crazy amounts of distance training as well as HIIT, since I used to actually be a sprinter in high school. Sprinters also lift weights where distance runners are too busy running 10k's to spend much time in the gym. Bulky muscles are a hindrance to long distance runners.

      The stuff about cardio is mostly horseshit, for anyone who knows anything about fitness. Cardio DOES burn fat, but it's true that you don't want to do it in excess. Pro bodybuilders do truckloads of cardio to get down to 3% and 4% bodyfat levels before contests. Yes, cardio works and no it does not "make you fat," lol Jesus. One of the best ways to burn fat is fasted cardio, do cardio first thing in the morning before eating anything and you'll get long lasting "afterburn" effects all day as well. But HIIT works really well also.

      The bit about cardio making you look "older" is funny.

      Personally I think that the combination of weight training with cardio and HIIT will give the best results for anyone, of course your diet is the biggest factor.

      Anyone know why it isn't a VSL?
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  • Don't worry, Ross. You've still got the eye of the tiger.
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    • Thank you my brother. :-)

      Thought I'd lost my mojo for a moment back there.

      --- Ross
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  • This thread brings up an entirely different debate that I've always found fascinating ... what, specifically makes something "good" or "bad". I know it's subjective, but using this piece as an example:

    The quality of the WRITING is good and drives the point home ... except the MESSAGE ITSELF is nothing but lies and garbage.

    Does that make it "good copy" simply because a lot of people were dumb enough to fall for it? That's the real question for me, and it's not one I'm sure I have the right answer to. If I just made up statistics and convinced people they were real, does being a snake oil salesman selling a dream to unsuspecting idiots really mean I'm a good marketer? I don't think you have to be "good" to sell things to dumb people.
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    • Far as I can tell, that's not the sales page for TT. It's more of a pre-sell page or 'article lander'. Lot of people using those now and all with a very similar formula.

      This is the sales page -- Homepage Sales 2-Page-b | Turbulence Training
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  • ...I missed out on the furore of this thread.

    It looked like a fuss over people liking and others disliking some copy.

    And a wager on how to improve it.

    But I noticed that Mal now has the infamous "banned" sign under his name.

    Was it a kamikaze dive or did he upset the powers that be?


    Steve
  • He opens with a big benefit.

    Throws in a Open Loop and some curiosity to keep you reading.

    Skimming the copy I see some big promises and asking some questions and answers.
    The objections are answered with some authority figures.

    More big claims and information to back it up.

    And the PS. Great PS and PPS. Restating everything the prospect is going to get and achieve.

    Also, how their going to lose out if they don't take action right now.


    Bill


    .
  • Ross.... its not me... its me channeling Reese.

    its like I hear his voice in my head.... "man... you gotta test"....

    he's definitely testing... he uses optimizely (which is awesome btw)

    still think its kinda ugly at times (hey, I AM a designer), but craig is an amazing marketer, copywriter and kills it in the fitness niche.

    no doubt this offer does well. :-)
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  • Doesn't appeal to me, the exaggeration and fallacies are a big turn off.
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    • It doesn't have to appeal to you. You're probably not their target market.

      However, there will be thousands that will eat this stuff up.


      Bill



      .
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  • Been browsing the forum for a few months. This thread compelled me to sign up.

    In my opinion (which doesn't count for much) from a purely technical perspective the copy is good. There's no denying that, and clearly it's performing. Which is what really counts.

    But...

    It's full of shit.

    As someone with a keen interest in fitness, it totally turns me off. I know, I know, I'm not the target audience. But seriously...

    In most cases the runners who have cardiac arrests had underlying medical conditions (Kelly Barrett for instance).

    The negative effects of running don't really start until you're consistently notching up 30 miles a week.

    Anyone running marathon distances to just 'get in shape' is an idiot. No one does that.

    It tells us we don't need infomercial gimmicks, yet one of the most successful fitness infomercials currently is for Shaun T's Insanity. A program designed around HIIT -- which I am 99% sure Turbulence Training will be (I wonder if the line "So stop the Insanity" is an intentional dig at this?).

    It raises the question, as others have pointed out, of what makes good copy if lies and scaremongering are all you need to rake in the suckers looking for a quick fix.

    Taking it a step further...why use a pro copywriter at all when you can just bullshit? There's no craft in that.

    *As a side note: the only part of the copy that resonated at all was the ageing claims. I run past a lot of 40+ joggers on my route and there is certainly some truth here. Though I suspect it has as much to do with being exposed to the elements as anything else.

    Nothing a balaclava wouldn't sort out...
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    • I totally thought of Insanity Workout by Shaun T when I read this thread (which has one of the best uses of social proof in their commercial imo).

      Copy wise, the technical side seems pretty solid (the one Matt shows). I use article landers in my marketing as well... I think Truthaboutabs does it too, seen some of them. Sales pages lead to sales, while articles transition a person from an information-seeking phase to a navigational/transactional intent.

      Ah, that sucks. I would have loved to see TheCopyNazi beat it out with the OP. Seems like a good fight we could watch while grabbing some popcorn...

      James Fame
    • Having done Insanity, I'm not a fan. I find it more of straight-up cardio than most would like to admit. I do parkour and train almost exclusively with HIIT and am pro-strength training - but would never recommend Insanity.

      Uh...

      I don't really want to argue on the rest of it. It's a nice sales letter for its target audience.
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    Best Salesletter I've Ever Read...

    I not an expert copywriter, so my opinion may not be worth much, but this sales letter definitely built instant credibility with me. It's more of an infographic than a sales letter. I'm learning so much and seeing so much proof, that the sale is pretty much guaranteed. He's not even selling hard, but I want to buy his product.