13 replies
So I need to write an email to the head of the booster club for different schools. I want to sell team merchandise to fans and students. It will be a good opportunity for the booster club to make some money. I'm not a very good writer so what would be the best way for me to write a proficient email? Thank you
#skills #writing
  • Profile picture of the author laurencewins
    You could hire a writer from the Warriors for Hire section if you want to outsource it.
    Otherwise, you have to start practicing until you are happy with your email.
    Signature

    Cheers, Laurence. Writer/Editor/Proofreader.
    Visit my site for more info

    {{ DiscussionBoard.errors[8524338].message }}
    • Profile picture of the author Domain 1
      Write it out as best you can first then go on Fiverr .com and look for copywriters, give them the original and they will rewrite it better than you ever thought possible!
      {{ DiscussionBoard.errors[8551832].message }}
      • Profile picture of the author BrianMcLeod
        Originally Posted by Domain 1 View Post

        Write it out as best you can first then go on Fiverr .com and look for copywriters, give them the original and they will rewrite it better than you ever thought possible!
        Sigh... this place.
        {{ DiscussionBoard.errors[8551894].message }}
      • Originally Posted by Domain 1 View Post

        Write it out as best you can first then go on Fiverr .com and look for copywriters, give them the original and they will rewrite it better than you ever thought possible!
        Rewriting bad copy is more work than writing from scratch.
        {{ DiscussionBoard.errors[8551923].message }}
        • Profile picture of the author TheInternet
          It took me 6 years of practice to write a piece of copy I felt good about. I probably wrote good copy long before that without recognizing it, so you might be able to pull it off sooner.

          There's a reason copywriters charge as much as they do. You might be able to pull this off on your own since it looks like you're emailing someone you're already acquainted with.
          Signature
          Free Guide (seriously; no upsells): Legit ways to make money online
          {{ DiscussionBoard.errors[8551977].message }}
        • Profile picture of the author Domain 1
          Originally Posted by Benjamin Farthing View Post

          Rewriting bad copy is more work than writing from scratch.
          Just so the copywriter will have an idea of what to write though. Maybe a brief would be better?
          {{ DiscussionBoard.errors[8552026].message }}
  • Profile picture of the author writecontent550
    Writing letter is something different from writing content..Everyone may not be good at writing letters..I would advice you to hire someone who specializes at writing letters..If you don't wanna spend money ask your friends out as they may knowledge about writing letters...:-)
    Signature

    Want to get higher ranking for some particular keywords?
    I will provide content writing service and try to focus on 2/3 keywords provided by you. I can also write a blog post for you.

    Affordable Content Writing Service

    {{ DiscussionBoard.errors[8554522].message }}
  • Profile picture of the author MikeHumphreys
    Originally Posted by dpeench2 View Post

    So I need to write an email to the head of the booster club for different schools. I want to sell team merchandise to fans and students. It will be a good opportunity for the booster club to make some money. I'm not a very good writer so what would be the best way for me to write a proficient email? Thank you
    I wouldn't go the route of email. It's too easy for your email to get lost in their email inbox, along with the hundreds of other emails they likely get each day.

    I'd hit them with a direct mail package... maybe even lumpy mail to get their attention. Done right, they'd be falling over themselves to contact you which gives you massive leverage in closing the sale.

    Mike
    {{ DiscussionBoard.errors[8554641].message }}
    • Profile picture of the author BethSager
      I would have to agree with, "Rewriting bad copy is more work than writing from scratch."

      Also, I think Mike is spot on with the direct mail idea.

      (Hi! I'm new here, but thought I'd start with my first post here.)

      Beth
      {{ DiscussionBoard.errors[8561275].message }}
  • Profile picture of the author Jeffery Moss
    There are a couple things you should consider before putting pen to paper or finger tips to keyboard. Do you actually know the person you are trying to contact? And, why should they be dealing with you (versus your competition)? If you already know the person, then skip the email and pick up the phone. If you can't get through directly to that person, then schedule an appointment with the gatekeeper (secretary or whoever is there) when you can talk to this person by phone. When you get a chance to speak to them, cut to the chase fast. If you decide to write something to the person ahead of time anyway, go with a written letter which briefly details your idea and mentions a time when you will contact by telephone. There's a chance this letter won't be read but at least you tried. An email might seem like the fastest way to reach someone but it can also be perceived as spam. So if you decide on the email anyway, just keep it short and to the point. Lead with your biggest benefit, such as why they should buy from your company rather than a competitor. The potential customer will always think in terms of "What's in it for me?" Keep those points in mind as you craft your email. Once you have sent the email, don't assume it's been read. Follow up with another email or phone call.
    {{ DiscussionBoard.errors[8585890].message }}
  • Like any marketing campaign, you'll have to determine what the competition is doing and how you can compete against that. Most large booster clubs are already working with established vendors. What can you offer that they don't?

    One angle is that same-season sports booster clubs end up competing with each other, each offering similar items. If the football team uses vendor X, go to the cheerleader booster club with a plan--show how you can offer merch the other booster club does not sell.

    It helps to have one unique "high profile" item that starts the buzz with kids and parents. "Cool, they have a 37-foot beer mug you can swim in!" or whatever. Add on sales are easy from there.

    Try the same angle with wrestling/swimming/basketball in winter, and spring sports like baseball/track and field.
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
    {{ DiscussionBoard.errors[8586073].message }}
    • Profile picture of the author Ghoster
      1. Before writing anything, create an outline.

      2. Write a list of the BENEFITS of your product. This is key. Don't focus on features. Focus on how your product can improve your prospect's life.

      3. Write in small, easy to read paragraphs.

      4. Proofread! Remove all typos and grammar mistakes.

      If you aren't accustomed to writing you're likely to get frustrated. Don't let it get to you, and don't let the temptation to procrastinate build. Just get in there and write. You may find it helpful to do a brain flush.

      In a brain flush, you simply write non-stop for 700 words (or more). Write whatever comes to mind. Get it all out. This is akin to stretching before running.

      Useful tools in no particular order:

      1. Scrivener
      2. FocusBooster
      3. Grammarly
      4. Thesaurus.com
      5. Evernote/Microsoft OneNote
      6. Dropbox/Google Drive
      Signature

      On the whole, you get what you pay for.

      {{ DiscussionBoard.errors[8586694].message }}
  • Profile picture of the author JRJWrites
    If you're not a good writer, I would tell you to consider outsourcing it. If you don't have the money to afford outsourcing, take a look at some online resources to improve copywriting skills.
    {{ DiscussionBoard.errors[8599898].message }}

Trending Topics