How much traffic are you expecting?

If it's a low volume, you won't be able to effectively split test in a reasonable amount of time.

As for your landing page, don't expect many opt-ins. When the user clicks the "Click To See Homes" button, he'll feel tricked by the pop-up.

Alex

I'm split testing 100 PPC hits which I know isn't much but I figure it will give me a good idea. I'm hoping to test maybe 2-3 so the cost to test doesn't go through the roof

Imagine your website is real estate office, Number 22 Google street. The prospect looks through the window (your landing page) likes the look of it and decides to come in and look at some of the properties for sale.

The second they open the door...you physically restrain them from entering and say "I need your name, telephone number and email address before you can come in"

How likely is it they will change their mind and visit the friendlier shop next door?

That's exactly what your pop up is doing to your visitors.

Yea I get it but it has to be better than giving visitors an option to opt in on the home page. I mean isn't that what Groupon does? Gets you to put in their e-mail before they let you in

You need a attention getting headline when you come on the page and a sub head will definitely help .
You have 5 seconds to get them to decide to stay on your page otherwise they are gone...

Curiosity is your biggest ally...

I think more people run away when they see an opt in form rather than clicking and seeing a pop up. In my opinion you already have their attention when it pops up and they want to see more.

I see pop ups everywhere now which is why I'm trying to incorporate it and it just makes sense to me.

Yes some will leave but I think far more will leave if they see it first. When I go to a site and I click something and it pops up I either exit out or I say screw it I'm halfway there I' want to see what this site has.

The problem is how do I get them to want it that bad!

Is finding home listings that difficult? There are free sources everywhere.

If you want someone to fork over their contact info, you need to offer more.

Why should they choose your listings over the free paper at the gas station? Find a way to position your offer that gives a unique benefit.

Who looks at a paper with listings nowadays lol.

The pop up isn't my question, the pop up is there because it works better than having a capture just sitting there.

Like you guys said there are tons of sites with home listings why enter info into the site. And for those that hate the pop up more people are going to instantly leave when they see it rather not seeing it. At least with the pop up when they get to the pop up they are half way committed.

Almost every real estate site uses this pop up method now for a reason.

SO please without worrying so much about the pop up, I guess my question is what could I give or say to want users to search homes on the site?

I mean do people really want an ebook on home values. Or tips on how to buy a house? I want people to WANT to put their info in and keep going.

I can't say I have the best home prices because that would just be flat out lie.

Add the personal human element. Your name. Your photo. Your credentials. Maybe even a personal note to the reader in handwritten font.

It looks too generic and stock-photo-ish right now.

--- Ross

I don't get it,
why should I hand over my email to be spammed,
when I can see all the listings elsewhere without that crap?

That's a buyers perception.

That's the hurdle you are facing.

And the opportunity to remove it.

Best,
Ewen