If you intend to write web copy, there's no reason to start with print, whatsoever.

Does it, really?

I once went to meet with a potential client to discuss doing
some copywriting for his golf product. I was surprised when
I saw that he had my website PRINTED out and was referring
to my letter. So what I had online he had on paper. I guess
that he preferred to read that letter in that format.

So I wouldn't argue too much for web copy being different
from print copy because your letter can be printed.

Now of course I may be defining "print copy" in a different
way than the OP intended. Most people refer to news paper
and magazine etc. as print copy for obvious reasons--and I
know that this is the standard definition.

And the response you ask for will be different on the web
to "click here", optin here etc., but the sale psychology is
the same as for print ad. In fact, many sales letters are
written and formatted to look like a print ad.

-Ray Edwards

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