Your Favorite Copywriters

2 replies
Writing good marketing copy is an emotional art. It requires empathy, patience (with your customers and yourself), and a general understanding of your market. In the past 2 years, I've progressed a lot as a copywriter and there are a couple of teachers who's lessons have stuck with me and that I still use today. They are:

1. Eben Pagan
2. Dan Kennedy

So I'm curious, who are your favorites and why?
#copywriters #favorite
  • Profile picture of the author Alex Cohen
    Originally Posted by HeadStartSEO View Post

    Writing good marketing copy is an emotional art. It requires empathy, patience (with your customers and yourself), and a general understanding of your market. In the past 2 years, I've progressed a lot as a copywriter and there are a couple of teachers who's lessons have stuck with me and that I still use today. They are:

    1. Eben Pagan
    2. Dave Kennedy

    So I'm curious, who are your favorites and why?
    "Emotional art" --- never heard that one.

    "General understanding of your market"? --- You'd better have a very specific and detailed understanding of your market if you want your copy to succeed.

    Clayton Makepeace: because he takes a cool and calm approach to writing copy... and puts emotion in the copy where it belongs.

    Alex
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  • Profile picture of the author Cam Connor
    Originally Posted by HeadStartSEO View Post

    Writing good marketing copy is an emotional art. It requires empathy, patience (with your customers and yourself), and a general understanding of your market. In the past 2 years, I've progressed a lot as a copywriter and there are a couple of teachers who's lessons have stuck with me and that I still use today. They are:

    1. Eben Pagan
    2. Dave Kennedy

    So I'm curious, who are your favorites and why?
    Hate to be the one to point this out, but it's Dan Kennedy, not Dave Kennedy...
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