Writing good marketing copy is an emotional art. It requires empathy, patience (with your customers and yourself), and a general understanding of your market. In the past 2 years, I've progressed a lot as a copywriter and there are a couple of teachers who's lessons have stuck with me and that I still use today. They are:
1. Eben Pagan
2. Dan Kennedy
So I'm curious, who are your favorites and why?