Direct marketing bodysnatches institutional Madison avenue advertising

4 replies
The guy has a point...

Doc Searls Weblog · What the ad biz needs is to exorcize direct marketing

Actually, a couple of them.

Worth reading.

- Rick Duris
#advertising #avenue #bodysnatches #direct #institutional #madison #marketing
  • Profile picture of the author James Clouser
    "Even creatives want to avoid writing... because they can't."

    'Bout says it all!
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  • Profile picture of the author max5ty
    I don't think the author paints an accurate picture of the advertising industry. Most of the ads in the digital market are not coming from professional advertisers.

    The author states that advertising is no longer effective in the digital world...

    The modern day digital choices have opened the door to cheap advertising opportunities. Most of these opportunities are accepted by individuals who have no advertising experience...so of course an overwhelming percentage of digital advertising is ineffective.

    So, I would take issue with the author including the IM population into the established advertising community.

    Advertising can still be, and is very effective when done correctly.

    There is not a lack of writers, there is a glut of inexperienced individuals paying cheap prices to run ineffective ads.

    I think the writer of the article would have made a more intelligent point if he had simply said most of the digital advertising is not effective because it's done by amateurs taking advantage of dirt cheap offers.

    Virtually anybody can throw together an ebook, pay pennies for ads...throw enough chit against the wall until something sticks, and believe they're successful. Realize success to most of these advertisers is a few hundred dollars over the chump change they paid to advertise.

    It's very short sighted to look at those ads and say there's a shortage of writers.

    Read a post on here the other day where the writer was saying he had finally started to get it right. He used a picture of a super model then added a headline.

    That and other nonsense is a common trend, and is not the exception, because it's easy for anyone to jump aboard the advertising wagon.

    Rick, I appreciate you posting the article, but I think it's totally unrelated to the professional advertisers...and I think that's where the author is confused.
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  • Profile picture of the author RickDuris
    He has a couple of points, but don't agree with everything he said either.

    But it was one of those opinions that made me think. It was provocative. It could be controversial.

    - Rick Duris
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    • Profile picture of the author JakeDaly
      Harvard gotz blogs?

      This has inspired me. Thanks for posting it, Rick!
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