7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

How many bonuses, on average, do you find works best?

by shawnlebrun
5 replies
I love watching late night TV infomercials... I always find some applicable stuff I can use in my copy.

The last few I've seen... I've noticed that some of the offers are extremely "giving". Some gave away 3 of the products for the price of one.

Some offered a ton of bonuses along with the purchase. But in almost each case... it appeared that the marketer was giving away the farm.

Personally, I've always found that 5 bonuses worked pretty well in my tests.

But just for the heck of it, I added 5 extra bonuses to one of my offers a few days ago, bringing the total of bonuses to 10.

The conversion rate went up by a pretty good margin. It didn't quite double it, but close.

Obviously, this is why testing out different offers is important.

Do you guys find that giving away more bonuses helps or hurts your conversion rate?

One marketer I was chatting with recently mentioned that offering too many bonuses could seem like overwhelm... was wondering what others thought?
#average #bonuses #find #works
  • Profile picture of the author Steve The Copywriter
    Shawn,

    Have you ever tested "no bonuses"

    I've often wondered if that would cripple the response or enhance it.

    Positioning the "product" as being so good it doesn't need anything else.

    Or does emotional "greed" kick in where the good people rather expect an avalanche of "extra's" (because everybody else tends to give lots of them).


    Steve
    Signature
    http://www.warriorforum.com/warriors...right-now.html
    {{ DiscussionBoard.errors[8588228].message }}
  • Profile picture of the author Mark Pescetti
    I think too many bonuses can actually harm the value the copy tried to hard to express.

    The whole, "But wait, there's more!" thing might work on infomercials.

    But unless the bonuses have tons of legit value - on their own - I think they do more harm than good.

    And a lot of marketers throw bonuses together - just because, "I guess I should offer bonuses - since that's what everyone else does..."

    I've also seen some really good bonuses that would be better as OTO's.

    Stop giving away the farm - just to make a sale. It can come across as being massively insecure.

    My Take,

    Mark
    Signature

    Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

    {{ DiscussionBoard.errors[8588241].message }}
  • Profile picture of the author Raydal
    If your bonuses 'overwhelm' your primary offer I think that this would make
    prospects suspicious of the value of this offer. You have to strive for a
    balance. But more important than the number of bonuses is how these
    bonuses would help with the original offer. For example, If I sell you
    a knife and a sharpener then for sure this a good combination. But
    a knife and clock ... well?

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[8588261].message }}
  • Profile picture of the author shawnlebrun
    Steve,

    I haven't tested "no bonuses"... but it may be worth testing.

    Hell, every time I think something will help response... I've seen it HURT it and vice versa... there have been times I've thought for sure something would bomb, and it helped.

    That's why I often just test everything these days, and not even bother guessing.

    Mark and Ray, you're 100% right... and it's what I've usually thought and actually seen.

    that's why this latest test really surprised me... when it actually increased response.

    But you guys are right... for info products, throwing in a ton of bonuses may seem overwhelming... since the prospect thinks "Wow, I have to sit and read/listen to all this"

    Whereas physical stuff like knives... well, heck, most people will stand in line for an hour for a darn vegetable peeler.

    so, i think a ton of bonuses for INFO products may kick in overwhelm... whereas physical stuff may actually help increase physical goods.

    Thanks guys!
    Signature
    MILLION Dollar Copywriter Offering Written Sales Letter or VSL Script Worth $5,000 - Just $500!
    {{ DiscussionBoard.errors[8588330].message }}
  • Profile picture of the author Steve The Copywriter
    Shawn,

    Yes, we all have to give up "guessing" (even when it's based on full on experience, qualified logic, knowing all about human emotions, spectacular past results, the position of the moon or when the tide is in or out)

    Heads you win, tails you lose, tails you win, heads you lose.

    It's a WTF nightmare if you try and guess.

    The only way we'll ever know as you just said is - TEST.


    Steve
    Signature
    http://www.warriorforum.com/warriors...right-now.html
    {{ DiscussionBoard.errors[8588344].message }}

Trending Topics