I am just getting in to the field really, although i write a lot on my own sites and do some things naturally, i still feel like i am leaving a lot of money on the table. I have grasped the following:
- Understanding my audiences needs, wants, desires, fears and motivations.
- Tailoring my content to emphasize the benefits of a product or service to them personally.
- Using fear, scarcity and other negative emotions in order to encourage people to act quickly.
- Create value in order to instill trust.
What else am i missing?