The WWWWW&H of Copy?

by 5 replies
7
Your WHO defines your WHAT...

Your WHAT explains your HOW...

Your WHY dictates your WHEN...
#copywriting #copy #wwwww #wwwwwandh
  • I love simplicity. 15 words to say it all.

    ...but let's all go and convolute it, what?
    • [2] replies
    • Hey Brian,

      In some situations, your WHY defines, explains and dictates your
      Who
      What
      When &
      How

      Maybe not from a copywriting viewpoint, but from a business that controls a large part of their market - Apple. It's all because they know their WHY better than anyone else.

      Here's a very inspiring TED video from Simon Sinek about this WHY .... How Great Leaders Inspire Action.

      Simon Sinek: How great leaders inspire action | Video on TED.com

      Cheers!

      Stephen Bolin
    • I shortened mine:

      Who cares? So what?

      - Rick Duris

      PS: But I like Brian's, too.
      • [ 2 ] Thanks
      • [1] reply

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