The WWWWW&H of Copy?

by BrianMcLeod

Posted: 11 years ago 5 replies

COPY WRITING

Your WHO defines your WHAT...

Your WHAT explains your HOW...

Your WHY dictates your WHEN...

#copy #wwwww #wwwwwandh

Tinkerbell 11 years ago

I love simplicity. 15 words to say it all.

...but let's all go and convolute it, what?
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- 2 replies
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- elofmark 11 years ago
  
  Hey Brian,
  
  In some situations, your WHY defines, explains and dictates your
  Who
  What
  When &
  How
  
  Maybe not from a copywriting viewpoint, but from a business that controls a large part of their market - Apple. It's all because they know their WHY better than anyone else.
  
  Here's a very inspiring TED video from Simon Sinek about this WHY .... How Great Leaders Inspire Action.
  
  Simon Sinek: How great leaders inspire action | Video on TED.com
  
  Cheers!
  
  Stephen Bolin
  
  Thanks
  
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- RickDuris 11 years ago
  
  Originally Posted by Tinkerbell
  
  I love simplicity. 15 words to say it all.
  
  ...but let's all go and convolute it, what?
  
  I shortened mine:
  
  Who cares? So what?
  
  - Rick Duris
  
  PS: But I like Brian's, too.
  
  [ 2 ] Thanks
  
  1 reply
  
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  Tinkerbell 11 years ago
  
  Originally Posted by RickDuris
  
  I shortened mine:
  
  Who cares? So what?
  
  - Rick Duris
  
  PS: But I like Brian's, too.
  
  Rick,
  
  Brian's was a "course" and yours is a "template."
  
  Both work! Yay!
  
  [ 1 ] Thanks
  
  1 reply
  
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  RickDuris 11 years ago
  
  Originally Posted by Tinkerbell
  
  Rick,
  
  Brian's was a "course" and yours is a "template."
  
  Both work! Yay!
  
  I was doing a mashup of Brian's and how not to be boring. That's what I came up with.
  
  - Rick Duris
  
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