Reviews of This Letter Greatly Appreciated

3 replies
They Have a Sex Offender Working There”

Hi [first name],

Imagine that traffic at your dealership has come to a screeching halt within about a one month period. The phone stopped ringing, no emails, no walk-ins, nothing!

What the *@<# happened?!?!” would be the burning question on everyone's mind at your dealership as you scramble frantically to figure out how this happened so fast and what you can do about it.

Only to find out that someone had posted a Google review saying “They have a sex offender working there.”

Did you know companies have had their reputation instantly destroyed by online reviews saying things just like that? People can be brutal. Surely you don't want to leave your reputation in the hands of a disgruntled customer, employee, vendor or even your competition, do you? Is this is a risk you can afford to take?

Looking over your online reputation, I see that you have some, lets just say, not so flattering reviews as well such as:

[insert bad review]

Online reviews like that, while maybe not devastating, are obviously costing your dealership business.

Here's why:
  • 72% of consumers trust online reviews as much as a personal recommendation.
  • On average, consumers look at 10 reviews before making a purchase.
  • A company needs 6-10 positive reviews to be considered trustworthy; a lot more if they have negative reviews.
  • On average, someone who has a good experience will tell 3 people; bad experience: 10 people
  • According to NADA at least 90% of buyers research dealers and vehicles online before making a purchase.

How much is it costing you?

Lets be conservative and say that your bad reviews scare away 1 out of 20 buyers (5%). If you're selling 150 cars per month and your PVR is $2,000, that's $15,000 per month you are losing because of a poor online reputation.

As you can see, this is a big opportunity for growth and the good news is that its relatively simple and cheap to not only to recover this lost business but once you build a “5 Star Online Reputation” it will position your dealership as the trusted leader in your market and will give you even more market share as you take business from your competition.

What Would You Do?

Say you needed a tooth filled. So you went to Google, did a search for dentists and the results showed...
One with 5 stars and 5 reviews One with 3 stars and 50 reviews One with 5 stars and 50 reviews
Which one are you going to call? Enough said.
Do you think reviews are going to be that much more influential to someone trying to find a dealership to buy a new or used car or get their car serviced?
Why Its Critical to Invest in a “5 Star Online Reputation”

  • Its the most effective advertising because customer reviews on 3rd party review sites, have 10x as much influence on consumer purchases than a billboard, for example, or other advertising.
  • Your reputation is accessible online to almost anyone at any time in about 10 seconds.
  • Advertising is only really effective when you have a good reputation. What good does it do to advertise only to have your prospective customer see your bad reputation online?
  • More reviews make you look bigger.
  • You are only one bad review away from a bad reputation; Why? Because 1st impressions are everything so even if you have lots of good reviews, if the most recent review is bad, that might be enough to scare away a prospective customer.
  • In general, bad reviews are much longer and more detailed.
  • Your online reputation is more important than search optimization; if you're at the top of google and have 3 stars and your competitor is at the bottom but has 5 stars, who's going to get the business?
  • Huge companies like Google, Yelp and many other review sites are spending $ hundreds of millions to help them make the best buying decisions....using reviews.
  • Companies with a “5 Star Online Reputation” can charge higher prices because consumers would rather pay more than take the risk of a bad experience or getting ripped off.

Hopefully, its cyrstal clear now why you absolutely need to invest in building a “5 Star Online Reputation” for both long-term sustainability and short term growth.

But maybe you're saying to yourself “Business is good. I'm not worried about it.” That may be so, but remember the '08 downturn when car sales plummeted? What are you going to do WHEN another downturn comes around?

Here's what: Scratch and claw for every sale you can get. But at that point it will probably be too late and your competition will most likely have already built a “5 Star Online Reputation”. But if you're proactive and take action now, your “5 Star Online Reputation” very well may be the difference between survival and having a sale....a “going-out-of-business” sale.

As they say, “In business, timing is everything!” Shrewd businessmen see opportunities for competitive advantage and capitalize. Is that you?

Now that you know the why, you're probably wondering about the how.


Go to: www.OnlineReputationInfo.comto get FREE training to learn how to build and maintain your own “5 Star Online Reputation.”

Don't have the time?

We also offer a done-for-you solution to help you build a “5 Star Online Reputation”, position you as the market leader and avoid the potential disaster of reputation destroying reviews that has come upon many, once reputable, companies.

For more information, give us a call @555-5555 , go to and fill out the form or email

To your success,

Paul Ladendorf
Reputation Info

P.S. A good reputation is one of the most precious business assets. Smart business people know this. Don't wait till its too late! Take control of yours now to ensure your future growth and success.
#appreciated #greatly #letter #reviews
  • Profile picture of the author James Clouser
    Have you considered making the headline a mock bad review, personalized with the name of the prospect's business?

    Then use the opening to talk about how reviews like that happen all the time, and how they instantly destroy the reputation of good companies.

    We had an incident here recently in Cleveland where someone falsely accused a local company of hiring a sexual offender. People get nasty...
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  • Profile picture of the author PaulintheSticks
    I thought of using an actual review in the headline but that's a great idea. Thanks.
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  • Profile picture of the author The Copy Nazi
    The "sex offender" headline makes me curious but it doesn't ring my bells. I would be hitting on this:
    • According to NADA at least 90% of buyers research dealers and vehicles online before making a purchase.

    But write it in plain simple language. Something like:

    They are talking about you right now

    Did you know that 90% of people research dealerships and look for vehicles online before buying?

    On average they'll read 10 reviews about your business. What are they saying and what is it doing for your sales?

    (and ditch this - ""What the *@<# happened?!?!" - some will be offended by that.
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