I mean really care.
Sure, there are those that want to sell you something to make you successful. They'll promise you a lot...all you need to do is tap the buy button.
Your family might care. Then again, maybe they think you're crazy for doing what you're doing.
Talked to a homeless guy a couple weeks ago. Said he was 22, and lived in the woods. Asked him why he didn't go to his parents...said they kicked him out and nobody else cared.
I care about you and your success.
May I send you a free book that will help you be successful?
Did you click? Didn't take a lot of hype did it?
You say Max, I just clicked because it was part of the post.
Guess what? It works no matter what..and I'll tell you why in a minute.
We're an over hyped, over bull shitted industry. It's a race to hype...a race to over the top claims and headlines that pluck your eyeballs out and leave you...
May I offer another suggestion?
Cause you can’t starve us out and you can’t make us run
Cuz we're them old boys raised on shotgun
And we say grace and we say Ma’am
And if you ain’t into that we don’t give a damn
We’re from North California and south Alabama
And little towns all around this land
And we can skin a buck; we can run a trot-line...
Whether you come from the city, the country or on the other side of the world, people are still just everyday ordinary people. We don't live hyped lives. We may have dreams of hitting the big time...but til then we're still just us.
Who in the hell came up with the idea we needed hype to sell? Sure, you can sell some through hype, but have you ever considered that hype isn't what most are all about?
You can sell more when you relate to people on their ordinary terms.
What goes viral?
A baby doing a dance...a cat walking a wire...a guy on a motorcycle hitting a cow...
normal stuff that happens without a big plan to create hype.
Here's my point: People can smell fake...and it doesn't get you or your hype far. Normal works every time. You'll see your sales soar, your opt ins skyrocket when you politely ask for their business.
"May I send you this free report?"
"May I send you the first two chapters free?"
"May I send you..."
Some of biggest sales letters in the world use this principal.
Compare this to: Get this free report now. Enter your email for a free report...etc.
Want my business? Just ask politely.