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Is copywriting art or science or both?

by socialentry
4 replies
I'm just curious what's your take on it.
#art #copywriting #science
  • Profile picture of the author Alex Cohen
    Originally Posted by socialentry View Post

    I'm just curious what's your take on it.
    Both.

    Science, because there are known persuasion elements that have proven to work time after time.

    Art, because there are many different ways to express the persuasion elements and string them together into a cohesive sales presentation.

    Alex
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  • Profile picture of the author Johnny12345
    In my view, it's mostly analytic. However, there is a very strong element of creativity required, too. So the best answer is probably that it's BOTH.

    John
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  • Profile picture of the author dee4d
    Yah, I agree, it's both. An art because you have to create a unique way to really express the product / service in a robust way, and - I have mentioned the word create - you do this scientifically.
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    Stay Healthy all your Life, and Avoid Lifesty Diseases Later in Life. Enjoy life to the fullest.
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  • Profile picture of the author Rhino99
    If you use split testing and analytics it becomes a science (whether you think it's good or not, the figures reveal the truth). If use intuition alone then you could say it's art. Ultimately, the best results come from combining both.
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    Matt Ambrose Direct Response Copywriter
    www.copywriterscrucible.com

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