What do you REFUSE to write copy for?

I get emails all the time from people asking me if I can sell their product or service.

For some reason, a lot of "marketers" think that THEIR product is different.

And I usually don't tell them this because I don't like raining on the parade of motivated people... but it's RARE these days to find something completely and utterly new.

Most products and services are simply improvements on existing ones.

A better mousetrap you can say.

I don't mean to sound cocky, but I feel that I can sell just about anything.

Well, if I feel it will HELP someone.

Sure, some things are easier to sell, but my approach is simply... what does this do for the buyer... how will it help them?

Honestly, selling is selling... no matter what niche or market. It's all about solving the problems of the markets... and giving the prospect what they're already motivated to get.

This is why most pro copywriters can write top sales letters in so many different markets.

Because selling is selling.

You zero in on the most important problem your product can solve for your prospect. Then your sales copy should then make a big and unique promise aimed squarely at solving this problem.

Then it should support it with layers of proof. Then close your copy with an irresistible offer and call to action.

Thank you Gary B.

Now here's the question.

What will you REFUSE to sell? What markets will you NOT write copy for?

For me, if ANY market/product/service doesn't pass my "this will actually REALLY help someone"... I'll pass on it.

What would you pass on?