TEDx Talk on Copywriting

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Not sure if this was shared before...
Declaring the War on Bland - Copywriting for Humans...

Declaring War on Bland: Copywriting as Fresh Literature: Jean Tang at TEDxGramercy - YouTube
#copywriting #copywriting #talk #tedx
  • Thanks for posting this Sidney.

    I took a lot from this speech.

    It is interesting to see a 6 step process to creating a great copy, I wonder how many people follow a process rather than just writing?

    Chris
  • Thanks for posting this! Somehow missed it was cool seeing the process laid out like that! Id "thank" ya but I dont have a button to do it!
  • Thanks for posting this. I got a lot of ideas just from watching it.
  • Thanks dude!!!
  • Her point about "don't just say you offer great service" is good. Too many businesses say "our unique selling point is our top notch quality and wonderful service with a money-back guarantee..." yeah, you and everybody else on your block!
  • great video, loved it
  • Good video . Nice share
  • Never seen this before. Interesting that TED has a talk on copywriting. Pretty awesome if you think about it considering that it wasn't long ago that people dismissed this type of direct response writing as sleezy or not worth the money...
    • [1] reply
    • To be fair, this is a Ted talk, a local Ted spinoff that typically has lower barriers to entry than a true Ted talk. I have a couple friends who have done these things. It's not really that high profile, but if you can get in to talk at one, that's obviously an incredible high-leverage opportunity to market yourself to a large group of people, including many business owners.
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