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Need some advice on my landing page

by munterberg
4 replies
I'm still a newbie at internet marketing and recently set up one of my first landing pages. You can access it here:

HTML Code:
http://www.reliefyourteeth.com
My product is an eBook teaching people how to cure tooth decay completely naturally, it is based on my own observation and experience over the last years, public domain information and the information from a competitor's book. And yes, it works.

I've started advertising the page on Google Adwords and get a decent click rate of about 60-80 clicks a day over the last week, but 0 conversions until now.

I do think that the book has good potential as there is only one real competitor out there currently (who's not doing a terribly good job at marketing) and there is obvious pain in potential customers that might motivate them to buy. However, I'm not emotionally attached to the product - it's a business, so if it doesn't start converting, I might have to cut it off as a loser.

However, I do see good potential in it, so maybe my website setup is not that good. So I'm asking you guys - how do you find the landing page and where do you see potential for improvement?
#advice #landing #page
  • Profile picture of the author BGH
    Hello,
    Thank you for the posting. Personally, I think this is the type of problem that the consumer wants to solve by going to the dentist or accessing free information on the web. They are probably not thinking they are going to buy an e-book while they are completing Internet research. I am not being critical of your business but just pointing out an observation. So, you have the tall order of educating the consumer on why they should be want to learn what the 1 percent do differently and then persuade them to purchase an e-book. Seems tough.

    Ok, website feedback.... I think the video is too long. I started it but it didn't get to the point quick enough. I understand you want to build credibility but your conversion event should not be all the way at the bottom of the page. I would have it directly above the video on the home page and it should be present on all three pages of the website. Make it easy for people to pay.

    Lastly, I was wondering if you had considered providing more free value prior to selling the ebook. For example, could you offer an enlightening white paper or write up on tooth decay in exchange for their email? Once you have the email, you could send 1 or 2 more emails which provide value and help you build trust. Then you could send an email with ebook as an offering. After you have more of a relationship you might convert at a higher rate. Just something to consider. Good luck with your site!
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    • Profile picture of the author honestim
      Hi,

      When I saw it I thought "...say goodbye to your dentist forever" a little unbelievable or a marketing gimmick. Also if I were you there must be one purpose of the landing page. That is either to make a sale or get the visitor into an email list. I prefer having an email capture form over the fold and then offering the first few chapters of your book as a bonus to subscribe to your news letter. Once they are in your list you will have multiple opportunities to sell to them.

      Thanks
      HonestIM
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  • Profile picture of the author adss30
    I feel there is too much text and less color on your landing page . May be you could add on something innovative too
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  • Profile picture of the author widestate
    Hello, I am new and recently joined the forum. What I disliked in the page is I have scroll the page much to know the page content/information/services.
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