the response has been less than wanted?
Just maybe, you've missed out on one or more
of these parts...
1 Level Of Market Awareness.
You gotta know what messages your market has been exposed to.
If your message is similar to what others have said,
then you're instantly deleted.
To counter the sameness, you need a new "thing"
which is the secret to the existing end result wanted.
3 Big Idea.
Have you created a "wow, I didn't know that"
response? If you do that before your offer, then
you've created a greased slide to the order.
Give out something the reader can use
without having to buy. Because it demonstrates you
care about the reader's success.
If you think how you can include those 4 things before
you write a word of copy, you'll get better results
than the person who uses tricks and ignores
these 4 fundamentals.