Why NLP And Other Voodoo Tactics Don't Work

7 replies
Ever dabbled in NLP or physiological tricks in your ads and
the response has been less than wanted?

Just maybe, you've missed out on one or more
of these parts...

1 Level Of Market Awareness.
You gotta know what messages your market has been exposed to.
If your message is similar to what others have said,
then you're instantly deleted.

2 Mechanism.
To counter the sameness, you need a new "thing"
which is the secret to the existing end result wanted.

3 Big Idea.
Have you created a "wow, I didn't know that"
response? If you do that before your offer, then
you've created a greased slide to the order.

4 Educate.
Give out something the reader can use
without having to buy. Because it demonstrates you
care about the reader's success.

If you think how you can include those 4 things before
you write a word of copy, you'll get better results
than the person who uses tricks and ignores
these 4 fundamentals.

Best,
Ewen
#nlp #physiological #tactics #voodo #work
  • Profile picture of the author Harlan
    How is any of this NLP?

    This is straight out of Breakthrough Advertising.
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    Harlan D. Kilstein Ed.D.
    Free NLP Communications Course at http://www.nlpcopywriting.com
    http://overnight-copy.com
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  • Profile picture of the author RogozRazvan
    True but this doesn't mean that NLP & other tricks do not work. They do not work as fundamental pieces for writing copy. Nothing can replace AIDA, no matter in which form it exists now (QUEST seems to be popular lately).

    However, NLP adds on this, just like self-actualization is the highest level on Maslow's pyramid of needs. It's not the base and without the base it's not worth much but once all the other ingredients are in place, it makes things even sweeter.
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  • Profile picture of the author Pitchfork Marketing
    Banned
    I've read those in a book a while back. All great points.
    However I would strongly argue that they have absolutely nothing to do with proving why NLP or psychology doesn't work.

    What you listed above are very general and common marketing and sales practices.

    (What person in their right mind would start a marketing/advertising campaign without knowing the market awareness?).

    Without that being said, NLP and psychology SHOULD be used alongside those common practices in order to increase response.

    NLP and Psychology gives you the tools to manage the "STATE" of a person or group of people.

    The person who can best control a crowds state is the person who will best be able to control a crowds actions.

    I'm no NLP expert by any means - -But I've seen much more success in corporate marketing than my cohorts have and its because I'm normally able to convince my team to use certain NLP and psychological tricks in our campaigns.

    P.S And I convince them by asking questions that frame, reframe and deframe (three NLP techniques I learn in school)
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  • Profile picture of the author svedski
    ^ "Psychology" is always in "the mix" regardless of how you write it. There are no specific techniques called "psychology-techniques" because everything the customer sees is processed in their "psychology".

    But I get that you mean "manipulative tactics that influences the readers psychological behaviors" and I agree.

    To ewenmack: You're comparing apples to oranges. It's like saying you only need to look good, have confidence, be masculine and have money to get women. Well, you still need to open your mouth and say something before the deal is done (at least, in most cases).
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    • Profile picture of the author Pitchfork Marketing
      Banned
      Originally Posted by svedski View Post

      ^ "Psychology" is always in "the mix" regardless of how you write it. There are no specific techniques called "psychology-techniques" because everything the customer sees is processed in their "psychology".
      You're thinking much to hard about this my friend.

      You can call/label it what you want -- but there are in fact "techniques" within the realm of psychology -- that we can learn, understand and then use to move people.

      You are right in that everything is processed in their psychology -- but i think you understand the crux of my point.
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      • Profile picture of the author svedski
        Originally Posted by antoniobrave View Post

        You're thinking much to hard about this my friend.

        You can call/label it what you want -- but there are in fact "techniques" within the realm of psychology -- that we can learn, understand and then use to move people.

        You are right in that everything is processed in their psychology -- but i think you understand the crux of my point.
        Absolutely. But those techniques are called "techniques" and not "psychology". Psychology is a lot broader than just techniques for influence.

        That's all I wanted to say. Like I said other than that I agreed with what you said, just wanted to point out the correct definition of the word "psychology" to clear up any possible confusions.
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  • Profile picture of the author max5ty
    Originally Posted by ewenmack View Post

    Ever dabbled in NLP or physiological tricks in your ads and
    the response has been less than wanted?

    Just maybe, you've missed out on one or more
    of these parts...

    1 Level Of Market Awareness.
    You gotta know what messages your market has been exposed to.
    If your message is similar to what others have said,
    then you're instantly deleted.

    2 Mechanism.
    To counter the sameness, you need a new "thing"
    which is the secret to the existing end result wanted.

    3 Big Idea.
    Have you created a "wow, I didn't know that"
    response? If you do that before your offer, then
    you've created a greased slide to the order.

    4 Educate.
    Give out something the reader can use
    without having to buy. Because it demonstrates you
    care about the reader's success.

    If you think how you can include those 4 things before
    you write a word of copy, you'll get better results
    than the person who uses tricks and ignores
    these 4 fundamentals.

    Best,
    Ewen
    From what I understand, NLP is not a stand alone platform. It's to be used in conjunction with...

    Not sure what you mean about the other voodoo tactics.

    I do know this...

    If you dismiss the use of hypnotic principles in your writing, you're missing the forest because of the trees.

    Virtually all the principles used in copywriting are derived from hypnosis.

    You'll think the above sentence is hokey pokey if you've closed your mind to certain things. There's a reason the best copywriters in the world have studied hypnosis.

    I've said before, if you understand the theory behind the why, your copywriting skills will reach new heights.

    When your copywriting skills improve, your cash intake improves.

    When you study hypnosis you'll be able to put the whole picture together. Things you've never realized will jump out and grab you (in a good way).

    You can't dismiss hypnotic writing and be a good copywriter. When you try, you're admitting to only understanding the tip of the iceberg. You only know the how and not the why.

    Imagine opening up a whole new universe in your way of thinking?

    Imagine being in on a little talked about secret that have made the greats great?

    So, to put a caboose on this post...

    no matter what principles you use...you'll have a failure unless you incorporate the basic foundation you listed.
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