Why Not to Charge $197 for your sales copy... Or pay it, either.
I could tell you not to charge $197 for your sales copy out of professional courtesy, but it doesn't devalue the work of other copywriters... In fact, it makes our work MORE valuable.
I could tell you not to charge $197 for a salesletter because you'll earn more if you charge more, but that isn't necessarily true. If you suck, you'll earn about the same. But you will have to work a little bit less (not much, mind you.)
No, the real reason I suggest people stop charging $197 for sales copy is one word.
RESPECT
I'm not talking about the respect you give, either. I'm talking about the respect you GET.
Think about this for a minute... When you buy, say, a kitchen gadget at a department store for $200 - you have a certain respect for that item. You invested in it, and want it to last a long time. If you buy the same kitchen gadget at a dollar store, how much are you going to respect it?
Not at all.
Because if you really cared about the item, you would have bought a better quality one. Dollar stores are notorious for bad quality products, of course, and (the number one reason) if it breaks, you can replace it easily. After all, it was only a dollar!
Now apply this to your copywriting.
If you're priced at 1/10th of what even the most newbie copywriters are charging (at least, the ones with confidence), you're going to get DOLLAR STORE shoppers. They're not going to expect you to be any good, so they're going to get their mucky mitts in there and try and "fix" you so your copy is better. Then when it sucks, they blame it on you, but aren't too angry because "After all, it was only a dollar!"
You can be replaced, and in all likelihood (since the client has no real expectation of you doing well) you WILL be.
Plus you'll have no respect from your peers... Your copy could be fantastic, but we'll have a hard time believing it. Why? Because it takes CONFIDENCE to charge real fees for your work, and it takes CONFIDENCE to write better than half-assed sales copy.
Worst of all, you'll have no respect for yourself. Because you don't think you deserve more - you don't respect yourself.
Please, for yourself, for your clients, and for the reputation of the warrior forum - charge what you're worth.
And if your copy really is only worth $197, then for your own sake it might be time to move on.
- Cherilyn
The Canadian Copywriter
P.S. Apparently my original intentions weren't clear. Hope I didn't offend anyone in my attempts to help newer copywriters see the light at the end of the value tunnel - none was intended, nor was this a post scolding anyone for not paying higher fees. Just another perspective.
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