How to write good beginner copy....?
I have a good idea of the important points but thought I would drop a line to everyone and see if I am missing anything important..
You know how it is sometimes it is easy to overlook the simple things...
So if you dont mind I am looking for the top 5 or 6 key points that you should use when starting out to atleast be in the ball park of good copy.
My top 5 are
- A great Headline
- Talk directly to the person using the words you and your etc.
- Deliver on the promise of your headline
- Use pictures and bullets to break up text
- Use sub headings
Remember these are basics for the newbie not advanced techniques..
Let me know what you think
Thanks