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Using copywriting techniques for resumes/cv's

by CutPasteProfits
3 replies
Hey guys,

I usually don't poke around the Warrior Forum too often because I'm pretty caught up in my own projects. I do enjoy reading the occasional sales letter for kicks though . Not to mention, I have picked up a few things in typical sales copy that could reasonably be applied to a resume.

A friend of mine has been having a hard time landing interviews out there in the real world. He doesn't have much work experience, and is applying for retail, sales, pharmacy help, etc... customer service or sales based jobs in general. I looked at his resume to give him some pointers. I recommended:

- use a P.S. statement, with a call to action... thanking whoever read it, and to state that he should ask for an interview directly.

- use a personal story to demonstrate character traits. Such as being honest, hard working, etc

- Use a headline before addressing the reader such as "3 reasons why I am the candidate you're searching for regarding XXX"

Would any copywriters be so kind to offer a few tips or other little gems that might increase response?

Any advice is highly appreciated!

Thanks,
Ace
#copywriting #resumes or cv #techniques
  • Profile picture of the author Jason_V
    http://www.warriorforum.com/copywrit...riend-job.html
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    "When you do something exactly wrong, you always turn up something."
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  • Profile picture of the author Rhino99
    Recruiters are flooded with resumes these days because online job sites make the application process so simple. So I think using copywriting techniques is a smart idea if your friend wants to stand out. I'd also suggest abandoning the conventional format, and try something more creative. Instead of simply listing jobs (which I understand he might be lacking) explain the 'reasons why' he'd be the ideal applicant based on knowledge and experiences in other areas. Tell them an inspiring story that will get them interested. I did this myself a year ago when applying for a fulltime copywriting job in Kuala Lumpur. I'm self taught, and have been self employed for 8 years, so I had to be a bit more creative about explaining why I was the ideal candidate. A lot of my previous jobs were in finance, so I turned the work experience section into a story on my travel experiences and why I abandoned the corporate world. I got great feedback on my resume then shot myself in the foot asking for a manager's salary (might have been a blessing, with hindsight). If you get in touch I'll send you my resume to give your friend some ideas.
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    Matt Ambrose Direct Response Copywriter
    www.copywriterscrucible.com

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  • Profile picture of the author CutPasteProfits
    Thanks for the link Jason - we'll try to think of something that might catch an employers attention like that. For an entry level job, I think this might be overkill but hell, with hundreds of applications even for entry level jobs it might just do the trick.

    Rhino99 -- great advice. I've advised using stories in his cover letter and to make it very conversational, and engaging rather than stiff and professional (like every other guy out there). I'll PM you shortly. Thanks for the offer!
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