How to add "value" when asking for something?

2 replies
Hello,

I'm hearing from a lot of top marketers, that any request from people online should be value added.

I was wondering if anyone had any suggestions on how to "add value" when asking someone to join an online marketing group from another one?

Below is a sample script on what I plan on sending, any suggestions on how to add value to it or how to change it would be appreciated, thanks.

Hello,

I noticed that you are interested in online marketing. I run another online marketing group in your area which runs events regularly. If you would like to expand your network and learn more
about online marketing , get started by visiting the link below.

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#add
  • Profile picture of the author Alex Cohen
    To help establish value, dimensionalize the benefits of belonging to your group.

    Here's an excellent article published by Clayton Makepeace on the subject...

    Make your product

    Alex
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  • Profile picture of the author Shazadi
    Since you're hoping to get people to join a group relevant to their interests, that in itself is adding value. However, your script lacks personality and doesn't describe what your group offers that's better/different than the person's current meetup.

    Something like this would be better:

    Hi [Name],

    I saw on [relevant site] that you're a part of [Blah Blah] Group. As a [industry-specific position] myself I've been to a few of their meetings, but noticed that they don't offer things like [cool opportunity] and [cool opportunity] to their members, so I made my own.

    If you'd like to join us sometime, I'm sure you'd get a lot out of it. Just last month we had [important speaker] discuss [relevant topic] and a lot of members said they were able to improve their [skill related to topic] afterwards.

    Please feel free to get in touch if you have any questions, and check us out here: [link]

    ---

    More friendly and inviting, while reinforcing the idea that your group is worthwhile and provides meaningful opportunities.
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