Quick and easy way to create a kick ass squeeze page....

7 replies
A squeeze page/opt in page pretty much has one job: to get the email address.

Well, a magazine cover pretty much has one job to do as well: try to sell the mag from the newstand.

Both rely on a few points of copy. Short snippets of copy that entices the readers to move forward, either by opting in or buying the mag.

Well, one way I write squeeze pages/optins that get GREAT optin rates is this: (40% is normal, getting 50% lately in many markets)

I'll check and find magazines in that particular market/niche... and I'll look for covers that have headlines/copy that really jump out at me.

In other words, I'll swipe magazine cover copy and use it for my squeeze pages.

Some magazines like Cosmo and rags like the National Enquirer pay their writers an obscene amount of money to come up with headlines that sell those mags.

So, why not use some of those headlines as the headlines on your optin pages?

You can find magazines in almost every niche you'd need a squeeze page for.

Creating a squeeze page in fitness?

Check out Men's Health or Muscle and Fitness for snippets of copy or headlines you can use on your squeeze page.

http://www.coverjunkie.com/magazines/383

If I have a site in a certain market and come across a headline that just WOWs me... I'll actually create a free report around that headline... just so I can use it.

So, if you want to create squeeze pages that get noticed and opted into, check out respective magazines in that niche and swipe/model some of the copy and headlines on those mags... and use them for that opt in page.
#create #easy #kick #page #quick #squeeze
  • Profile picture of the author ewenmack
    Here's another massive source of covers,
    Google the mag name and go into images...

    Here's 2 mags...

    https://www.google.co.nz/search?q=me...dpr=1#imgdii=_

    https://www.google.co.nz/search?hl=e...qbgt0#imgdii=_

    Just click on any image and they expand to be easy to read...thanks Mr Google!

    Best,
    Ewen
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    • Profile picture of the author ewenmack
      Leadpages have brought out a snazzy squeeze page
      which combines short and to the point
      which gets more sign-ups, as well as acceptable to Google for sending traffic.

      Frank Kern and wife helped create it.

      Might be worth checking out.

      Best,
      Ewen
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  • Profile picture of the author max5ty
    Shawn, I like this post.

    The whole magazine thing is an idea I've liked forever.

    Selling magazines is a cut throat business. You've only got seconds to sell a magazine...all from the cover when it's on display.

    Of course there are subscribers, but selling on the stands is what brings in new readers.

    I always write down headlines that catch my attention. Usually just in the moment.

    A couple I wrote down this week were:

    "He Said He Was Leaving. She Ignored Him"

    "Can You Really Find Muscle In A Bottle?"

    "Are You Snoring Yourself To Death?"

    Shawn, been thinking about something.

    What do you think about this idea?

    Instead of asking for an email...what if you ask them to text to a number?

    Just something I've been thinking about.

    Have you heard of this being used on a squeeze page?

    I know the big companies use it in their advertising.
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    • Profile picture of the author shawnlebrun
      Originally Posted by max5ty View Post

      Shawn, I like this post.

      Shawn, been thinking about something.

      What do you think about this idea?

      Instead of asking for an email...what if you ask them to text to a number?

      Just something I've been thinking about.

      Have you heard of this being used on a squeeze page?

      I know the big companies use it in their advertising.

      Thanks Max5ty... much appreciated!

      You know, it's funny you mentioned this because a client I was working with last month tried it, and he asked for my thoughts.

      At the time, I told him I didn't think it would work... only because of the perceived privacy issue and the worry that if they sent a text, their cell would get bombarded with incoming texts.

      Anyways, he tried it and let it run for a while and it was a DRASTIC reduction in response. He tried it because he was selling something that had to do with
      mobile websites, so he thought about trying to get a text.

      For him, it didn't work... but he's also not well known.

      I think bigger, well known companies could get away with it easier... like the Walmarts, Targets, Apple, Amazon, etc...

      but Joe Schmo... maybe not? I just don't know if people would be that willing to send a text, just not knowing this person and worrying that their number would now get bombarded.

      Big companies are obviously trying it out a lot, and with their name recognition, it probably works. but for unknown marketers, I think it' still iffy.

      Good point though, I myself haven't used it in my marketing, just that one client tried it and went back to email. I think more people are quick to give out an email, especially since a lot of people have a lot of different email accounts.

      But a text... seems more personal and I just wonder if there's a perceived privacy worry for folks?
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      • Profile picture of the author max5ty
        Originally Posted by shawnlebrun View Post

        Thanks Max5ty... much appreciated!

        You know, it's funny you mentioned this because a client I was working with last month tried it, and he asked for my thoughts.

        At the time, I told him I didn't think it would work... only because of the perceived privacy issue and the worry that if they sent a text, their cell would get bombarded with incoming texts.

        Anyways, he tried it and let it run for a while and it was a DRASTIC reduction in response. He tried it because he was selling something that had to do with
        mobile websites, so he thought about trying to get a text.

        For him, it didn't work... but he's also not well known.

        I think bigger, well known companies could get away with it easier... like the Walmarts, Targets, Apple, Amazon, etc...

        but Joe Schmo... maybe not? I just don't know if people would be that willing to send a text, just not knowing this person and worrying that their number would now get bombarded.

        Big companies are obviously trying it out a lot, and with their name recognition, it probably works. but for unknown marketers, I think it' still iffy.

        Good point though, I myself haven't used it in my marketing, just that one client tried it and went back to email. I think more people are quick to give out an email, especially since a lot of people have a lot of different email accounts.

        But a text... seems more personal and I just wonder if there's a perceived privacy worry for folks?
        That's interesting.

        Lots of talk about mobile marketing and all. Was wondering if something like that would work.

        I can see your point on the drawbacks.

        Myself, I usually will give an email address to get a free report...then send any future emails to spam.

        I know...it's a sleazy thing to do, but I hate getting daily emails about stuff from some IMer that wants to bombard me with useless stuff.

        I know there's got to be a better way than email.

        Thanks for your response.
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  • Profile picture of the author DavidG
    I like the whole texting concept when it comes to restaurants/small local businesses because it acts as a great reminder and heck, a good branding machine.

    I helped a bar in my city gather numbers in return for a free drink.

    They always had daily specials, but now the daily reminder via text has brought in almost double the orders, especially during rush hour.

    Worth a test.
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  • Profile picture of the author rockawesome
    Why have I never head this before? This is fantastic advice. Thanks for sharing.
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    Need a great content strategy, but don't have the time to analyze traffic and create great content yourself? Visit www.rockawesome.net to see professional content marketing plans that cost less than an intern.

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