We have a sales page that is performing very well - over 13% of people that visit the page click the button for the 30 day free trial.
You can see the page here: https://oilprice.com/premium/transcript
The problem is when they get to the payment page to actually enter their details it seems to me the dropoff is huge. The payment page only converts 9.2% of people. (so out of the 100 people "we sold" to on the landing page only 9.2 of them complete the transaction.)
Now i'm still learning in this business - but is this a good conversion rate for a payment page or very bad?
These people have already been through all the sales copy and decided they want to give it a try - they have seen that the service costs money so this is no surprise to them.
The link to the payment page is here (it's the best of 7 we have tested so far) https://oilprice.com/premium/signup/64
What are your thoughts on the page - is it missing certain elements? Or is this sort of dropoff standard from landing page to payment page?
Thanks for any feedback.