Why VSL's got the attention of suckers...
Lenny is a guy I know that lives down in the bayou in Louisiana...out where the crododiles and wild boars run wild.
He can put together an ad or sales letter that'll have you crying crocodile tears. Ain't too many that can get to the end of one of his letters before they're hitting the "buy" button.
He knows his stuff.
I visited him over the summer.
We went out in his boat to do some fishin one night. Don't know if you've ever been down in the bayou, but it can scare the crap out of you when it's dark. Trees hangin out over the water casting shadows, red dots that are alligator eyes...
we started talkin about Bill, a big city guy who can't write a lick of good copy...he come up with an idea to help others who can't.
It's called the video sales letter.
He had some crap about how VSL's convert better. Keeps their attention, he said. Click rates a lot higher he said.
His idea went viral.
Only one little itsy bitsy problem...
if you can't write a good sales letter, you won't get any more attention with a video.
It's all the craze now. Do a video. Sales will increase...they say.
They're wrong.
Here's some advice...
.
1. If you're a two bit "get rich quick" jerk that knows nothing about copywriting, you'll still be as broke as you ever were, even with a video.
2. If you can't write a lick of good copy, a video won't save you.
3, A video is a supplement to a good campaign...not a shortcut to shoddy copywriting.
Think about it.
He can put together an ad or sales letter that'll have you crying crocodile tears. Ain't too many that can get to the end of one of his letters before they're hitting the "buy" button.
He knows his stuff.
I visited him over the summer.
We went out in his boat to do some fishin one night. Don't know if you've ever been down in the bayou, but it can scare the crap out of you when it's dark. Trees hangin out over the water casting shadows, red dots that are alligator eyes...
we started talkin about Bill, a big city guy who can't write a lick of good copy...he come up with an idea to help others who can't.
It's called the video sales letter.
He had some crap about how VSL's convert better. Keeps their attention, he said. Click rates a lot higher he said.
His idea went viral.
Only one little itsy bitsy problem...
if you can't write a good sales letter, you won't get any more attention with a video.
It's all the craze now. Do a video. Sales will increase...they say.
They're wrong.
Here's some advice...
.
1. If you're a two bit "get rich quick" jerk that knows nothing about copywriting, you'll still be as broke as you ever were, even with a video.
2. If you can't write a lick of good copy, a video won't save you.
3, A video is a supplement to a good campaign...not a shortcut to shoddy copywriting.
Think about it.
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