What's The' Best' Email Layout Format
HI all.
I'd like to get some opinions, comments and experiences on the subject of formatting autoresponder emails
Like most of us, we all get bombarded by emails from all sorts of sources and for all sorts of reasons.
I've been getting emails from many high-profile marketers, and when I look at the formats of these emails, they're fairly evenly split between emails that come in the 'narrow' format (50 to 70 characters in width) and those that come in a 'full-width format.
For me personally I much prefer to read emails that are in a 'narrow' format.....say 50 or 70 characters.
I find them much easier to read, and to comprehend, even if they do turn out to be long emails
The emails that are formatted as 'full-width' I find to be, harder to read because your eyes are constantly scanning left and right as you read.. And if the email is long, then that makes it all the more difficult. I also find it easier to be distracted from reading emails that are formatted 'full-width' emails - but that's just me.
I'm wondering if anyone has done any testing specifically in that area comparing open rates for 'narrow formatted' format emails compared to the open rates of 'wide' format emails.
In the back of mind I know what format should be the easy winner, but since I'd been receiving an even split of 'narrow' to 'wide', from some well know marketers, I thought I would as the pros here.
Of course I know there are other variables which have an impact on open rates, such as....subject lines....fonts style and size etc. , but for now I'm just looking at the formatting.
Glen
I'd like to get some opinions, comments and experiences on the subject of formatting autoresponder emails
Like most of us, we all get bombarded by emails from all sorts of sources and for all sorts of reasons.
I've been getting emails from many high-profile marketers, and when I look at the formats of these emails, they're fairly evenly split between emails that come in the 'narrow' format (50 to 70 characters in width) and those that come in a 'full-width format.
For me personally I much prefer to read emails that are in a 'narrow' format.....say 50 or 70 characters.
I find them much easier to read, and to comprehend, even if they do turn out to be long emails
The emails that are formatted as 'full-width' I find to be, harder to read because your eyes are constantly scanning left and right as you read.. And if the email is long, then that makes it all the more difficult. I also find it easier to be distracted from reading emails that are formatted 'full-width' emails - but that's just me.
I'm wondering if anyone has done any testing specifically in that area comparing open rates for 'narrow formatted' format emails compared to the open rates of 'wide' format emails.
In the back of mind I know what format should be the easy winner, but since I'd been receiving an even split of 'narrow' to 'wide', from some well know marketers, I thought I would as the pros here.
Of course I know there are other variables which have an impact on open rates, such as....subject lines....fonts style and size etc. , but for now I'm just looking at the formatting.
Glen
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