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Auto Responder Series Writer - How To Find, What to expect?

by pdrs
4 replies
Hey Guys,

I've been trying to find a good copywriter to do a series of auto-responder emails, tried the usual odesk/elance and almost every application that came back was just another overseas writer looking to do articles... I had one good candidate come back from Calgary who seems to be legit and I like his style so I'm in talks with him but I'd like to interview at least a few more before making a decision.

Are there some standard rates for this type of writing?

Our project is in the learn guitar niche, we have the squeeze page/product done and capturing leads isn't a problem, but our auto-responder series sucks (I wrote it).

We're thinking 20 or so follow-ups... can we expect $1000, $5000, $10,000? Obviously I know the better the rep of the writer the more money but is there a reasonable ball park figure I can expect to negotiate with?
#auto #expect #find #responder #series #writer
  • Profile picture of the author Mark Pescetti
    Different copywriters have different styles (and fees.)

    Some copywriters just have you fill out a form.

    And write your copy - based on your responses.

    Others, like me, interview and collaborate on a more in-depth level. (Which is obviously much more time consuming.)

    You're in an interesting niche.

    I'm actually relearning how to play the guitar and there's a TON of really awesome free stuff out there.

    Just like your main copy...

    Your AR would need to focus on what makes your method for learning different (and imperative.)

    I know Shawn LeBrun was (or is) offering a deal on emails. Something insane like 5 for $100.

    That might be something worth looking into.

    Mark
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  • Profile picture of the author RickDuris
    pdrs, I play guitar. I write copy. Because of my fees, I'm probably not a candidate for your project.

    But I would encourage you to seek out a guitar playing copywriter. There are nuances to the market. I've written for this market a couple times before in the past two years. So I know.

    For 20 emails, for most copywriters, $2K-$3K would probably be a fair number. $100+/email.

    If that's too rich for you, what you may want to do is spend a few hours with a (guitar playing) copywriter and map out the subject lines and overall strategy/approach to each email.

    You can probably get that done for a few hundred bucks and then you can take a crack at doing the emails yourself.

    Again, find a guitar player who writes copy.

    Good luck,

    - Rick Duris
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  • Profile picture of the author pdrs
    Thanks for the responses guys,

    Rick your figures sound about right, is that something you would work for or are you better than most?

    I figured because of our niche that it's going to require some specialized talent, and unfortunately my talents solely subside in the playing/teaching part and not the writing part, but the idea of working with a writer to come up with an outline at least sounds promising.

    Cheers,
    Rob
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  • Profile picture of the author RickDuris
    Rob, if you can hold off a few days in your decision making, we can Skype mid-week. My Skype ID is copyranger. Feel free to hit me up.

    - Rick Duris
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