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Help! I Have Plenty Of Rocket Fuel, But No Rocket To Put It In!

by Tim Bazley
6 replies
Can anyone help me wit a rather unique problem?

You see, I now feel confident in my copywriting plus my sales and marketing skills generally. Enough to make a big difference to any project I work on or to any company I choose to deal with.

But here's the thing...

I don't really want to be a copywriter or a marketing consultant. I guess I could be a freelance sales rep, but don't fancy all the endless driving on clogged up motorways.

I know I could set up a business of my own. I'd love the sales and marketing side of things, but don't want to get involved with the "nitty gritty" of order fulfilment and admin.

And no, I don't want to employ people either! (Although I may consider using a team of outsourced workers from Elance or wherever).

Of course there's always internet marketing, but I'm not great at the tech stuff and don't really want to learn either.

Now you may be thinking I'm just lazy but the truth is I just want to leverage my skills as much as possible. I'm willing to work very hard on sales and marketing, I just don't want to waste my time on less productive things.

It strikes me that I seem to have exactly the opposite problem to most business people...

I have plenty of high grade fuel in the shape of my proven marketing expertise, but no vehicle to put it into.

Most people have perfectly good rockets (businesses) but little or no marketing fuel for them.

Any ideas would be great!
#fuel #plenty #put #rocket
  • Profile picture of the author Steve The Copywriter
    Tim,

    A suggestion.

    Find a product or service that you like. That hasn't got a big (or any) market presence in Sussex and say the 3 surrounding counties.

    Contact the owner or sales manager and tell him or her that you will promote and sell the product in your areas.

    Now you have something to sell without hurtling all over the country.


    Steve
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  • Profile picture of the author Benjamin Farthing
    I don't think you'll ever find a job where you love every single aspect of it.

    But it sounds like you'd enjoy a role as a freelance sales rep. Do what Steve said, or contact businesses online.

    There are countless web firms, business consultants, etc., that would pay a healthy commission.

    Also, check out businessleads.com

    Someone with your skill set could make some decent money there.
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  • Profile picture of the author shawnlebrun
    Tim,

    Something that I've started doing more and more of... is not so much the writing for the clients, but being more of a "marketing sharpshooter" where you can go into a business and see where they're missing opportunities and where you can help them increase sales.

    It could be with their backends, upsells, emails, or copy... but it's NOT just about writing copy. That gets tedious and boring.

    Rather, it's about increasing the sales and profits of a client's business.

    And they will pay you handsomely for that.

    Look, there are businesses out there that have good copy, a good product, and everything is just "good"

    But someone steeped in marketing and who has an outside perspective can often look at a business with a unique perspective and "outside pair of eyes" and spot places where you can help them increase sales, profits, and cash flow.

    And they will pay you well if you're indeed able to do that.

    so, in essence you're not really a copywriter, but more of a conversion consultant where you can go in and help them increase their sales, conversions, profits, etc...

    Again, I like to think of it as being a "marketing sharpshooter".

    but one word of warning... it's much harder to get clients because it's not really "tangent" meaning it's not easily describable, what you do.

    You don't really write copy, although you COULD if the situation calls for it, so you're not really a copywriter.

    So, again, the term I often use is "conversion consultant" and you have to be pretty proactive when looking for clients.

    Or, in my case, thankfully, word of mouth helps because I've been doing the online thing for 13 years.

    But you'll want to check this out...

    Don’t Miss This Interview

    Jason interviews a guy who is doing this exact same thing... and it's really set up to be exactly like you're looking for... check it out and you'll get a lot out of it.
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    • Profile picture of the author Tim Bazley
      Thanks guys, you've given me some great things to look into and work with.
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      • Profile picture of the author shawnlebrun
        Originally Posted by Tim Bazley View Post

        Thanks guys, you've given me some great things to look into and work with.
        Tim, you may want to check your site out in different browsers... because with Google Chrome, your site is littered with question marks everywhere... so it's doing something weird with the fonts and causing your site to display thousands of question marks in black diamonds.
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        • Profile picture of the author Steve Hill
          Originally Posted by shawnlebrun View Post

          Tim, you may want to check your site out in different browsers... because with Google Chrome, your site is littered with question marks everywhere... so it's doing something weird with the fonts and causing your site to display thousands of question marks in black diamonds.
          It's the same issue in IE 11 too, even though it's a Microsoft FrontPage site.

          You may want to port it to Wordpress, or use something like Dreamweaver.

          That aside, the link to the Jason/Mike interview that Shawn posted may be just what you are looking for. It's about a guy that built an almost anti-business on his own terms. It's a great interview.

          Jason's newsletter is well worth subscribing to, IMO. I've been on it for some time, and look forward to every issue. It will probably resonate with your perspective.
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