I wrote a successful email swipe for a supplement company. It produced over 6 figures in one weekend (blasting various lists.)
Why so successful? It's simple:
I know everyone tells themselves, "I'm going to lose weight. 2014 will be my skinniest self ever!" Or... "This is my year to FINALLY get healthy." Or... "I'll find him this year. I just know it. I'm gonna be with my soul mate!" Or... (Fill in the blank.)
People convince themselves they're going to be different; life will be different.
This year is a clean slate. At least, that's what people convince themselves of.
The question is...
How are you capitalizing on that knowing?
Do you have your product ready?
Is your campaign fleshed out - from swipe to presell to VSL to AR to OTO?
If not, why not?
Who's ready for 2014?
Give us a sneak peak of your campaign!