It's way more profitable to give em' what they want, than to persuade...as seen by this example
it's 30 x more effective, as seen in this example.
Industrial water filter company has new owner.
New owner asks the previous owner what do people want when they phone in.
2 things...
Do you stock x?
What price is x?
So in a can't miss place on their website
they give them access to a catalog,
in exchange for contact details.
This took them from getting 6 qualified leads per month
to 6 qualified leads per day.
No persuasion tricks.
Just plain give'm what they want!
No more money paid to advertise their biz,
just figure out what people want and give it to them.
Rest of website stayed the same.
I think copywriters get too caught up in the tricks of the trade
instead of going to the essence of what it's all about...
exchanging money for the thing THEY want.
The further away you get from that,
the harder work you make for yourself.
Anyways, here's the 30x difference...
Best,
Ewen
Site being revamped.
If you want help with copy stuff, pm me.
Cool.