They have an offer where, if you sign up with them, they'll give you 2% cash back at the end of the year.
And then 2% goes to those in need, who can't pay their electricity.
You're probably aware of Tom's shoes... when you buy a pair of shoes, they give a pair of shoes to the needy.
Now Skechers is doing the same with their "Bobs" shoe line.
Watching Conan last night, Snoop Dogg was on and he was talking about the business he started... a business selling dog food.
When you buy a bag of his dog food, he donates a bag to those shelters where overcrowding is an issue.
Is this a growing trend?
Do you think people REALLY buy for this altruistic reason?
We're always hearing how people are such selfish creatures... and you have to appeal to their own selfish interests.
I was curious about what you thought?
Is this something that's going to keep growing and more businesses will do this? Offer one to the needy when you buy one?