Turning away business, too busy ?

8 replies
When you are a busy copywriter and get so many clients, that you have to turn them away,

Do you have rules on clients you do not do copy for due to certain niches for examples, or any other reasons
that you reject clients ?
#income #increase #profits #sales
  • Profile picture of the author shawnlebrun
    Originally Posted by Networking_now View Post

    When you are a busy copywriter and get so many clients, that you have to turn them away,

    Do you have rules on clients you do not do copy for due to certain niches for examples, or any other reasons
    that you reject clients ?
    If a niche bores me to tears, I'll pass.

    If I feel the product doesn't offer something of value, I'll pass.

    If I have any hunch at all that the client and I wont' "mesh" well and get along, I'll pass.

    If I don't believe in the product, or feel it's in a market I don't believe strongly in, I'll pass.

    If I don't feel like I can honestly help sell the shit out of the product, I'll pass.
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    • Profile picture of the author Magicalidea
      Originally Posted by shawnlebrun View Post

      If a niche bores me to tears, I'll pass.

      If I feel the product doesn't offer something of value, I'll pass.

      If I have any hunch at all that the client and I wont' "mesh" well and get along, I'll pass.

      If I don't believe in the product, or feel it's in a market I don't believe strongly in, I'll pass.

      If I don't feel like I can honestly help sell the shit out of the product, I'll pass.
      You're really strict copywriter. Actually, you can do without your enthusiasm
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      • Profile picture of the author Chriswrighto
        I'd like to think that the guys at the top would get some new copywriters involved, to get experience but also no pass on the job.

        *Hint*
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        Wealthcopywriter.com :)

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        • Profile picture of the author MikeHumphreys
          Originally Posted by Chriswrighto View Post

          I'd like to think that the guys at the top would get some new copywriters involved, to get experience but also no pass on the job.

          *Hint*
          Put it this way... is it worth ruining a professional relationship? Is it worth destroying your own professional reputation?

          Not to me. Or any of my business allies.

          If I'm turning down a project because there's a number of red flags with it (i.e. it's a product that no one wants to buy) and the prospective client will NOT take my suggestions to fix it... then why would I want to set another copywriter (especially if it's someone I like) up to fail?

          Case in point, last year one of my copywriting students came to me with a potential client project... they needed the cash but the project had A LOT of red flags. I pointed out all of the red flags and told them how they could be fixed. The potential client was unwilling to do so so I advised my student to turn down the project due to those exact red flags.

          My student was upset with me at the time because they needed the money but a few weeks later, they were VERY grateful. That's because another copywriter took that project with all of its red flags... had written a salesletter and it completely bombed. Their salesletter was absolutely torn apart in this forum because of the red flags I told my student about.

          Do I ever turn away projects that don't come with red flags? Usually not.

          Most of the time, my clients will book when I can start their project.

          In the cases where it's not the right fit for me (niche, client budget) then I refer them to another copywriter who is a better fit for their needs and that I know does top-notch work. It's very important to me (and my professional reputation) that the copywriter I refer a potential client to makes me look brilliant for recommending them.

          My 3 cents,

          Mike
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      • Profile picture of the author Mark Pescetti
        Originally Posted by Magicalidea View Post

        You're really strict copywriter. Actually, you can do without your enthusiasm
        I hope you're not serious.

        Does anyone honestly think, "I'll plunk down $5,000 on this copywriter and have him/her sell whatever ebook I just wrote in a few days... and make me rich! Yeah! That's the ticket!"

        The right client/copywriter dynamics are just as essential as having a brilliant product...

        ...and the ability to drive extremely targeted traffic onto the campaign.

        A copywriter has to really dig the product and feel excited about your passion to get it out there in the most effective way possible.

        If that feeling (and connection) isn't there, the client should be grateful.

        I just recently got peek inside of a big ad agency in San Francisco. The dynamics totally blew my mind. They had their copywriters working on stuff they had ZERO interest in being involved with. The power of a paycheck, huh?

        Mark
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  • Profile picture of the author Ripster
    If you need the money then take it otherwise, if you are too busy then let it slide.
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  • Profile picture of the author Raydal
    I've learned a long time ago that if you take a job just because
    you wanted the money, then you will live to regret it. The client
    is normally dissatisfied and you don't feel any better.

    When you are just starting out it may seem like a big deal to
    let the copywriting fee pass you by but there are some heartaches
    that no amount of money can pay for.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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