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Scientific Advertising in 30 seconds

by KingOfContentMarketing
2 replies
What's the matter, bunky? You still haven't read Scientific Advertising? Well then, this short movie that summarizes each chapter in about 30 seconds each is just what the doctor ordered.

#advertising #scientific #seconds
  • Profile picture of the author Steve The Copywriter
    And if you want to, you can follow the late great Mr David Ogilvy's sage advice and watch the video 5 times.

    (what am I on about? - He said to read the book 5 times)


    Steve
    Signature
    http://www.warriorforum.com/warriors...right-now.html
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  • Profile picture of the author The Copy Warriors
    This is a good video, could be useful as a basic overview of what advertising is all about for "newbies" who have no idea what an agency is.

    That said, I don't think the video really summarizes Scientific Advertising very well. For example, saying that advertsing agencies "use comparison" to determine which campaigns are doing the best doesn't really cover what Hopkins says in Chapter 1 about coupons and free offer tests and stuff like that.
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