Should Testimonials be througout sales page if there is a testimonials page?

12 replies
Im making a site for my offline business and do know that testimonials are very imporant. Should I be sprinkling the testimonails on the home page even if the same testimonials will be on the testimonial page?
#page #sales #testimonials #througout
  • Profile picture of the author Samuel Adams
    Why keep your testimonials on a separate page? Who's to say a site visitor will even take time to click through to see those testimonials. The testimonial is the most powerful tool you have in your writer's toolbelt. So put them out where they can be seen, on the home page, even in the headline of your sales page.
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  • I'd say yes. it can't hurt

    they work well in the columns, or at the bottom, or used in a conversation tone which nobody seems to use much.
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  • Profile picture of the author Raydal
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    • Profile picture of the author Ross Bowring
      Originally Posted by Raydal View Post

      I prefer to use CONTEXTUAL testimonials throughout the copy.
      So when you make a claim you follow this with a testimonial as
      the proof of your claim. Another good place is down the right
      column of the sales letter. You want to use your most powerful
      testimonial in the main page and you can always use the others
      on the testimonial page. I would place a link on the main page
      that directs the readers to these other "bulk" testimonials.

      -Ray Edwards
      This is how to do it.

      --- Ross
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  • Profile picture of the author Raydal
    Originally Posted by bigballin6161 View Post

    Im making a site for my offline business and do know that testimonials are very imporant. Should I be sprinkling the testimonails on the home page even if the same testimonials will be on the testimonial page?
    I prefer to use CONTEXTUAL testimonials throughout the copy.
    So when you make a claim you follow this with a testimonial as
    the proof of your claim. Another good place is down the right
    column of the sales letter. You want to use your most powerful
    testimonial in the main page and you can always use the others
    on the testimonial page. I would place a link on the main page
    that directs the readers to these other "bulk" testimonials.

    -Ray Edwards
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    • Profile picture of the author shawnlebrun
      Originally Posted by Raydal View Post

      I prefer to use CONTEXTUAL testimonials throughout the copy.
      So when you make a claim you follow this with a testimonial as
      the proof of your claim. Another good place is down the right
      column of the sales letter. You want to use your most powerful
      testimonial in the main page and you can always use the others
      on the testimonial page. I would place a link on the main page
      that directs the readers to these other "bulk" testimonials.

      -Ray Edwards
      Ray said it brilliantly...

      One big reason people won't buy from you... IF they actually need/want what you have... is because they don't believe you.

      Most of us expect the ad to show the product or service with its best foot forward. So people won't usually hold much weight to what YOU say, if it's your product.

      BUT... if 100 others can vouch for you... then you'll increase proof and believability.

      And what Ray said is genius... you make a claim and support it with social proof... someone else backing up that claim. Third party social proof will outweigh what you say.

      So, if you say that "you can deliver X benefit".... like Ray said, have a testimonial that shows you delivered that benefit to someone else, already.

      Since proof is one of the most, if not THE most important part of selling... you'll want to show it often, and right away.

      Testimonials are just one form of proof... but there's no reason you can't put a testimonial right at the top of your page. I wouldn't keep them on a separate page, by themselves... unless you do what Ray said. Link to them, from your sales page, but only AFTER you've sprinkled them throughout that page already.

      On my most successful sales pages, I averaged 30 to 40 testimonials, sprinkled throughout the copy.

      So, sprinkle them throughout, doing what Ray suggested.
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  • I would use them in both places.

    in the side columns, down the botton of page and in a conversational tone works too.
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    "Peter Brennan is the real deal, In the first 12 hours we did $80k...and over $125k in the first week...if you want to be successful online, outsource your copywriting to Peter"
    Adam Linkenauger

    For 12 ways to sell more stuff to more people today...go to...www.peterbrennan.net
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  • Profile picture of the author Mark Pescetti
    Testimonials can be used as sub-headlines - if they're good... and can help with the overall flow of your copy.

    Remember...

    Everything you do in your copy if meant to usher prospects one step closer to the promised land.

    Do your testimonials bring up and solve certain objections?

    Do they communicate benefits?

    Are they telling a story?

    Yes?!?!

    Use them...

    Use them wisely.

    Mark
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  • Using Testimonials is like making love to a nymphomaniac.

    You can't overdo it.


    Steve
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    • Profile picture of the author ewenmack
      Originally Posted by Steve The Copywriter View Post

      Testimonials are like making love to a nymphomaniac.

      You can't overdo it.


      Steve
      Not true!

      You can put your back out!

      Best,
      Ewen
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  • Not if you put the testimonials on top.

    Lol


    Steve
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  • Profile picture of the author bigballin6161
    Thanks everyone, everyone agrees that there should be some on the homepage...so thats what I will do!
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  • Profile picture of the author rojersequaria
    Useful Information. thanks for posting......
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