Should Testimonials be througout sales page if there is a testimonials page?

10 years ago

Why keep your testimonials on a separate page? Who's to say a site visitor will even take time to click through to see those testimonials. The testimonial is the most powerful tool you have in your writer's toolbelt. So put them out where they can be seen, on the home page, even in the headline of your sales page.

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Quality Copywriter

10 years ago

I'd say yes. it can't hurt

they work well in the columns, or at the bottom, or used in a conversation tone which nobody seems to use much.

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Raydal

10 years ago

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Ross Bowring

10 years ago

Originally Posted by Raydal

I prefer to use CONTEXTUAL testimonials throughout the copy.
So when you make a claim you follow this with a testimonial as
the proof of your claim. Another good place is down the right
column of the sales letter. You want to use your most powerful
testimonial in the main page and you can always use the others
on the testimonial page. I would place a link on the main page
that directs the readers to these other "bulk" testimonials.

-Ray Edwards

This is how to do it.

--- Ross

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Raydal

10 years ago

Originally Posted by bigballin6161

Im making a site for my offline business and do know that testimonials are very imporant. Should I be sprinkling the testimonails on the home page even if the same testimonials will be on the testimonial page?

I prefer to use CONTEXTUAL testimonials throughout the copy.
So when you make a claim you follow this with a testimonial as
the proof of your claim. Another good place is down the right
column of the sales letter. You want to use your most powerful
testimonial in the main page and you can always use the others
on the testimonial page. I would place a link on the main page
that directs the readers to these other "bulk" testimonials.

-Ray Edwards

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shawnlebrun

10 years ago

Originally Posted by Raydal

I prefer to use CONTEXTUAL testimonials throughout the copy.
So when you make a claim you follow this with a testimonial as
the proof of your claim. Another good place is down the right
column of the sales letter. You want to use your most powerful
testimonial in the main page and you can always use the others
on the testimonial page. I would place a link on the main page
that directs the readers to these other "bulk" testimonials.

-Ray Edwards

Ray said it brilliantly...

One big reason people won't buy from you... IF they actually need/want what you have... is because they don't believe you.

Most of us expect the ad to show the product or service with its best foot forward. So people won't usually hold much weight to what YOU say, if it's your product.

BUT... if 100 others can vouch for you... then you'll increase proof and believability.

And what Ray said is genius... you make a claim and support it with social proof... someone else backing up that claim. Third party social proof will outweigh what you say.

So, if you say that "you can deliver X benefit".... like Ray said, have a testimonial that shows you delivered that benefit to someone else, already.

Since proof is one of the most, if not THE most important part of selling... you'll want to show it often, and right away.

Testimonials are just one form of proof... but there's no reason you can't put a testimonial right at the top of your page. I wouldn't keep them on a separate page, by themselves... unless you do what Ray said. Link to them, from your sales page, but only AFTER you've sprinkled them throughout that page already.

On my most successful sales pages, I averaged 30 to 40 testimonials, sprinkled throughout the copy.

So, sprinkle them throughout, doing what Ray suggested.

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Quality Copywriter

10 years ago

I would use them in both places.

in the side columns, down the botton of page and in a conversational tone works too.

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"Peter Brennan is the real deal, In the first 12 hours we did $80k...and over $125k in the first week...if you want to be successful online, outsource your copywriting to Peter"
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Mark Pescetti

10 years ago

Testimonials can be used as sub-headlines - if they're good... and can help with the overall flow of your copy.

Remember...

Everything you do in your copy if meant to usher prospects one step closer to the promised land.

Do your testimonials bring up and solve certain objections?

Do they communicate benefits?

Are they telling a story?

Yes?!?!

Use them...

Use them wisely.

Mark

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Steve The Copywriter

10 years ago

Using Testimonials is like making love to a nymphomaniac.

You can't overdo it.

Steve

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ewenmack 10 years ago

Originally Posted by Steve The Copywriter

Testimonials are like making love to a nymphomaniac.

You can't overdo it.

Steve

Not true!

You can put your back out!

Best,
Ewen
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