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How to take advantage of your endowment

by KingOfContentMarketing
1 replies
Selling stuff online is a challenge. You can't see how prospects respond to your presentation like you can in person. One behavior you can count on, however, is the Endowment Effect--people value things higher when they perceive that they already own them. Get the whole skinny:

Shopper Psychology: Why my $6 mug is worth more than your $6 mug!
#advantage #endowment
  • Profile picture of the author Raydal
    Interesting read. I may be mistaken but I think that Robert B. Cialdini referred to that
    same study in his Influence: The Psychology of Persuasion.

    The only challenge is that in the digital world customers often want to sell you back
    your own product at the same value they bought it for.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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