I would like to share with you some of my insights about creating a powerful landing page that turns visitors into buyers, prospects into clients and dramatically increases profits. I hope many of you will benefit significantly from this information.
1. First and foremost, create a powerful headline.
You are probably shaking your head and thinking: "It's such an old cliché. Everybody knows that a headline is important. Why even mention that??"
Here is why.
I know it's one of the most basic tenets of Copywriting. But it amazes me how many copywriters or marketers come up with run-of-the mill or dead-end headlines that do not grab the attention of their prospects and do not produce a desirable outcome.
You should invest a lot of time and energy into crafting a headline that emphasizes the most essential aspects of your service or product.
Is it a challenging task? You bet it is! But it's worth the effort.
The way you present information in your headline can make or break a deal. Always remember that! One of my favorite copywriters suggests the following:
"Good headlines can boost response by 1,000s of percent over bad headlines."
Couldn't agree more..
2. Rivet and engage your prospects with stimulating content.
Stop being a boring stiff!
Use your creativity. Spice up your imagination. You can do it!
Why don't you tell an intriguing story? Or you may reveal some interesting statistics, or explain how your input might create an ideal situation for potential clients.
3. Visual appeal also counts!
Believe it or not, visuals can be almost as important as a headline. Powerful images might hypnotize your visitors into reading at least the beginning of your landing page. Just make sure those pictures are relevant to the problem your prospects are having.
You should also create a balance between the amount of text on the page and graphics. For extra punch, add a caption to your graphic. By the way, did you know that captions have high readership? Now you do!
4. Create quick and easy ordering.
Putting a shopping cart or any other ordering device at the top of your sales message can boost response rates. It's important to remember that if you create a long landing page, you should place order devices throughout your copy. Why? Simply because, your readers make their purchasing decisions at different times.
5. Keep your content fresh.
The best way to establish rapport with your audience is to re-evaluate your content, spice it up or keep it relevant. It should relate to what your prospects are thinking, what their thoughts, worries or biggest concerns are. You can refer to interesting stories that are in the news, cultural trends or popular concerns, etc. Let me assure you that your visitors will be grateful..
Of course, there is more to creating a powerful landing page than what I have mentioned above. But I am sure that some of the pointers above will guide you in the right direction and help you dramatically boost your profits. You deserve success!
And I wish you the best of luck with your endeavors.