That means a LOT of looking at samples.
Seriously... I've probably looked at 200+ pieces of copy in the last few days (though I'll admit it's mostly skimming/half reading.)
Having seen so many, I'm starting to get a sense of where junior copywriters are at.
Here's the thing...
Most of the people I put on the books were good writers.
Some were even great writers.
(To clarify, I'm talking about the actual writing only... not the salesmanship, which is a different element.)
But almost all of them were missing the big picture.
See, everything in your promotion hangs on the big idea.
It's your hook and angle... it's the thing that separates you from everyone else.
And it's showcased in your intro (headline, lead, etc)
If you don't make that stand out from everyone else in the market... you're screwed.
NO 75-word MEGA headlines...
NO starting with tired openers...
and NO starting with just benefits.
CURIOSITY is what will get back reading.
Ironically, if you want to be a successful copywriter, you need to be a lot more than a copywriter.
You need to be a marketing strategist.
You need to know the market and come up with the unique angle/positioning that's going to take this offer to the top.
That's how you get the big winners.
And that's how you turn yourself from someone charging $500 a letter to someone charging $5,000 - $10,000 a letter plus points (or higher).
Just some thoughts while I'm on the loo (stay classy, San Diego.)