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HELP!--Launching on Sunday

by CTPChase
5 replies
Need some help here: I've take my first swing at writing a long copy web page. and have the HTML squirreled away HERE.

I've tried to follow all the rules in the sticky, and have read a few texts covering the guiding principles of copy writing. But I definitely need some feedback.

The plan is to launch into "dry testing" on Sunday, and here are my greatest concerns:
  1. Is it too long?
  2. Does it flow right?
  3. Does it hold your attention?
  4. Are there enough 'take action' links?
  5. Does it demonstrate need/build desire?
  6. How else did I manage to screw this up?

Really appreciate any pointers anyone can provide me.

Thanks,
Chase

PS No, the website is not fully functional, and a lot of the links dead end...still working on that part...
#help a dummy #helplaunching #product launch #sunday
  • Profile picture of the author Scott Murdaugh
    Headline sucks.

    No big idea.

    Today we have the technology to prove it. And study after study is showing that human capability for neural plasticity remains fairly constant right up until the end.
    Then show me proof - don't make me take your word for it.

    That's my .02 worth. I wouldn't spend much more than that sending traffic to it (unless they already know/like/trust you).

    Good luck.

    -Scott
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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    • Profile picture of the author Magicalidea
      Originally Posted by Scott Murdaugh View Post

      Headline sucks.

      No big idea.



      Then show me proof - don't make me take your word for it.

      That's my .02 worth. I wouldn't spend much more than that sending traffic to it (unless they already know/like/trust you).

      Good luck.

      -Scott
      Thanks for your review. I still not spend traffic to it =))
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  • Profile picture of the author mrdomains
    1. Is it too long? - Yes
    2. Does it flow right? - No
    3. Does it hold your attention? - No
    4. Are there enough 'take action' links?
    5. Does it demonstrate need/build desire? - No
    6. How else did I manage to screw this up? - It looks like something from the 50´s

    "Picture your list.
    You keep a list don’t you?"

    I wish you luck but there is nothing on that page that builds confidence. And that might also say a lot about the product. Or not.
    Signature

    Free action plan : Think less. Do more.

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  • Profile picture of the author CTPChase
    Thanks for the feedback guys. (Needed a healthy dose of cold water)

    I'm headed back to the drawing board.
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  • Profile picture of the author Tim R
    For too many reasons than I can list here, I will be very surprised if you make a single sale based on this letter.

    If you're sending your list to this page, you might get a few sales if people already know and trust you.

    I don't know why you've left it this late if you're launching in a few days, but if you can find a pro who can write you a new sales letter in time, that'd be the best way to go.

    Tim.
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