TV Pitchmen Selling Secrets... anyone try?

16 replies
Not sure if Mark Dresner is still here on the WF, but he runs a pretty neat swipe file site (advertisingcopyswipes.com) that offers up some free swipes for those copywriters interested.

I just noticed this in his email... has anyone tried it, or seen it?

Looks interesting. I'm not an affiliate, that's his link he sent, but as someone who orders a lot of swipes myself, curious if anyone has seen it? Is it worth it?

Not sure if I should/could post here, or in the Products Review Section... but figured since it was copy related, others may have seen it?

TV Pitchmen Selling Secrets | Secrets used by TV Pitchmen to sell ANYTHING in two minutes or less!
#pitchmen #secrets #selling
  • Profile picture of the author ewenmack
    I've posted this before, may as well again,
    Billy Mays top 21 tv commercials scripts...

    http://billymays.s3.amazonaws.com/bi...ranscripts.pdf

    Notice how short they are compared to Clickbank pitches.

    Best,
    Ewen
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  • Profile picture of the author Sean Fry
    It was weird to learn that most infomercials are not profitable, and they're really hoping to just break even. The real goal of infomercials is to create massive awareness, hope they move product, and then get them into retail stores where the REAL money is made. That's where they become hugely profitable. Pretty interesting formula.
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    • Profile picture of the author ewenmack
      Originally Posted by Sean Fry View Post

      It was weird to learn that most infomercials are not profitable, and they're really hoping to just break even. The real goal of infomercials is to create massive awareness, hope they move product, and then get them into retail stores where the REAL money is made. That's where they become hugely profitable. Pretty interesting formula.
      Actually Guthy Renker is prepared to take a 6 month loss
      because they know their numbers so well.

      It's their repeat business which gets them into profit
      combined with finance to sustain a 6 month loss.

      I believe they bring in investors to carry the first 6 months
      or however long it takes.

      Best,
      Ewen
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    • Profile picture of the author Alex Cohen
      Originally Posted by Sean Fry View Post

      It was weird to learn that most infomercials are not profitable, and they're really hoping to just break even. The real goal of infomercials is to create massive awareness, hope they move product, and then get them into retail stores where the REAL money is made. That's where they become hugely profitable. Pretty interesting formula.
      Why is that weird?

      It's a long standing hope with many advertising platforms.

      Direct mail, PPC, 100%-commission affiliate offers... just to name a few.

      Alex
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      • Profile picture of the author shawnlebrun
        Originally Posted by Alex Cohen View Post

        Why is that weird?

        It's a long standing hope with many advertising platforms.

        Direct mail, PPC, 100%-commission affiliate offers... just to name a few.

        Alex
        Yep, and becoming more common these days.

        Most marketers I talk to these days are hoping to break even, if they're lucky, when using Adwords. Due to increased competition and bids, the days of making a killing on front end products are becoming less and less.

        So yeah, you gotta have a solid funnel if you're going to make real money.

        In a lot of my more profitable sites, I even take a slight loss on the front end sales of my ebooks, knowing that the upsells and back ends will more than make up for it.
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      • Profile picture of the author Sean Fry
        Originally Posted by Alex Cohen View Post

        Why is that weird?
        What do you mean, "why is it weird?" Of course it's at least somewhat weird for direct marketing, especially when you're spending not insignificant amounts of money, where any sales are "incremental," where the real hope is simply to wholesale your product to retailers if it's successful -- a completely different world from typical direct marketing campaigns. This flies in the face of the direct response mindset, where you're generally hoping to see an immediate return on your adspend, not to mention maintaining control over the funnel.

        But considering the end goal, it does make a lot of sense and it's clearly effective. It's almost more of a branding effort than direct response.

        It's a long standing hope with many advertising platforms.
        Ehhhh....Yes and no.

        Direct mail
        The difference is, a winning direct mail campaign STAYS a direct mail campaign. They just run it for years and years and years. This is not the same model as the infomercial model.

        PPC
        No. PPC can often result in a "loss," especially in the beginning, but it's not considered a loss. You're buying "data." A winning PPC campaign stays a winning campaign, and they'll hit it hard until it stops converting. Most media buyers wouldn't have the patience that you would need to build a successful campaign via infomercials. They want results and they want them immediately.

        100%-commission affiliate offers... just to name a few.
        Paying for converting traffic but banking on the back end. Not the same, but the closest example out of the ones you gave.

        At any rate, infomercials are a pretty interesting model within the direct response world.

        This article is worth reading.

        “As Seen On TV” is a sort of informal trade affiliation and open-source brand mark representing major DRTV brands in the retail business. As we’ll see, it’s the endgame behind most of today’s DRTV campaigns. The infomercials themselves are just appetizers; getting stocked at Walmart is the main course. That’s where the real money is made. (Retail sales account for approximately 90% of Telebrands’ revenues.)

        The Economics of Infomercials
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        • Profile picture of the author Maverick666
          Thanks for posting that link Sean. That article was extremely well written -- a pleasure to read. Learned a great deal about infomerconomics ; )
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        • Profile picture of the author Alex Cohen
          Originally Posted by Sean Fry View Post

          What do you mean, "why is it weird?" Of course it's at least somewhat weird for direct marketing, especially when you're spending not insignificant amounts of money, where any sales are "incremental," where the real hope is simply to wholesale your product to retailers if it's successful -- a completely different world from typical direct marketing campaigns. This flies in the face of the direct response mindset, where you're generally hoping to see an immediate return on your adspend, not to mention maintaining control over the funnel.
          It's common practice... therefore it's not the least bit weird.

          If I had just learned that infomericals were only trying to break even, I would have thought, "Yeah, just like so many other advertising platforms... they want self-liquidating leads on the front end, so they can make a profit on the back end."

          Alex
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          • Profile picture of the author ewenmack
            "Joseph Segel is the founder of over 20 American companies, most notably QVC, an American television network, and the Franklin Mint, a producer of mail-order collectibles, did not shop for products. He shopped for proof elements."

            From Gary Bencivenga.

            Best,
            Ewen
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  • Profile picture of the author davemiz
    selling tangible products are a wee bit easier and more conventional than selling INFORMATION.

    different process.
    Signature

    “Judge your success by what you had to give up in order to get it.”
    ― Dalai Lama XIV

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  • Profile picture of the author GeorgeP1
    Forgive my stupidity but I am not getting the point of pitch scripts and writing sales letters?
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    • Profile picture of the author Mike Hill
      Originally Posted by GeorgeP1 View Post

      Forgive my stupidity but I am not getting the point of pitch scripts and writing sales letters?
      When you look at the scripts of TV Pitchmen notice how they use the least amount of words possible to identify or qualify a prospect. Those words get straight to the point and are engaging.

      You can use that same thinking when creating your own 30 second pitches.

      How? Well, ever notice those ad videos on YouTube? Everyone I've seen is boring and is far too long. Create a "pitch" video.

      Or you can also have it on your squeeze page so someone who clicks your ad will be taken to that "pitch" video you made. instead of capturing their email just have a button they can click at the bottom of the video.

      There are a lot of different ways you can use these types of engagement videos and since they are short you can create a lot of them quickly and TEST them.

      No one wants to be hammered with a 30 page sales letter right off the bat, it's too overwhelming... but if you prequalify your prospect and get them interested in what you have to offer through 1 or more pitch videos then those types of people are more likely going to want to read your sales letter when they get to it because they will want to know EVERYTHING about how your product can solve their problem, etc

      There's definitely more to it than that but this will get you thinking in the right direction.
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      • Profile picture of the author Drez
        Writing a script for a 30, 60 or 120 second Direct Response TV Video is easier when you follow a proven format.

        Just like any direct response copy there are tried and true structures that work. In the DR TV Video Cheat sheet (Free download below) you'll get a proven structure to copy and use in your own videos.

        Get my "Architecture of a Direct Response TV Video Cheat Sheet" now (for free) to get started writing powerful DR TV scripts today.
        (I've made this available for free only for Warrior Forum Members)

        http://tvpitchmensellingsecrets.com/...ipt-checklist/

        Enjoy!
        Signature

        Mark "Drez" Dresner
        Swipe My Massive Copywriting Swipe Files Collection for FREE
        http://AdvertisingCopySwipes.com

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    • Profile picture of the author sethczerepak
      Originally Posted by GeorgeP1 View Post

      Forgive my stupidity but I am not getting the point of pitch scripts and writing sales letters?
      Selling is selling, whether in print or in person.

      What works in one medium can be translated to another....IF you know the principles that made it effective.
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