And something that befuddles me is...
They think going after lower budget clients is actually easier.
When you go after people who don't value copy (and have an almost non-existent budget,) you're gonna need to educate them.
"You charge $297? That's expensive. What makes you better than what's-his-face that only wants $97 for a sales letter?"
Boom! You just became a commodity. You're just another copywriter - trying to scape together enough cash to maybe pay your bills. Congratulations!
Here's the thing...
If your skills are good enough to generate massive profits for your clients, you need to completely change your own positioning.
The "low hanging fruit" type of clientele require the most education to see your value.
And guess what?
They'll still argue your price - until the relationship has reached the pitiful depths of a married couple fighting about money.
Your skills unlock profits that would otherwise never exist.
The people who know that... and passionately want to access those profits are looking for the RIGHT copywriter - who will give them the keys to the castle.
They KNOW they NEED a copywriter. Your job is to position yourself - so they believe YOU are that person.
Don't waste your time trying to convince people that $297 is a worthy investment to unlock a 5 or 6 figure profit potential. It's not. Get over it.