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Best Copywriting Course To Take Ever!!

by Majilove22
18 replies
Hey everyone,

I'm asking for my Copywriting Veterans to answer this thread, I'm currently about to prepare to run a few campaigns and I need Copywriting training to improve my results across the board. Are there any recommendations that are up to date and PROVEN to work where anyone can apply the techniques and see a dramatic increase in their copywriting skill?
#copywriting
  • Profile picture of the author Tim R
    Originally Posted by Majilove22 View Post

    Are there any recommendations that are up to date and PROVEN to work where anyone can apply the techniques and see a dramatic increase in their copywriting skill?
    Practice, practice, practice.
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  • Profile picture of the author ewenmack
    Sorry to break the bad news to you,
    the best copywriting training won't be much use
    to you unless you know how to use the lessons in many different situations.

    Bit like a owner of a Ferrari suddenly finds himself on a sheet of ice...
    whoa...never struck that before, spins out and crashes.

    The road conditions are like the market conditions you will face.

    You have to be adept at reading them and coming up with the right
    plan to meet those conditions. Those market conditions
    can soon change and you get spun out of the market.

    One day you can look a hero, the next a chump.

    You gotta know which tools are in the bag of tricks to use.
    And sometimes they go beyond copywriting. They go into
    list selection and creating a whole marketing funnel
    to capture maximum customer value.

    I've talked with people who have got the same training as me,
    but they don't know how to use it. That point was brought home to me twice
    in the last 2 weeks.

    I know this probably isn't what you want to hear,
    however having an understanding of what it takes to really get ahead
    this message may sink in to use, or you dismiss it and run to the quick fix
    which doesn't have long lasting success.

    Best,
    Ewen
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    • Profile picture of the author MagneticKopy
      Originally Posted by ewenmack View Post

      Sorry to break the bad news to you,
      the best copywriting training won't be much use
      to you unless you know how to use the lessons in many different situations.

      Bit like a owner of a Ferrari suddenly finds himself on a sheet of ice...
      whoa...never struck that before, spins out and crashes.

      The road conditions are like the market conditions you will face.

      You have to be adept at reading them and coming up with the right
      plan to meet those conditions. Those market conditions
      can soon change and you get spun out of the market.

      One day you can look a hero, the next a chump.

      You gotta know which tools are in the bag of tricks to use.
      And sometimes they go beyond copywriting. They go into
      list selection and creating a whole marketing funnel
      to capture maximum customer value.

      I've talked with people who have got the same training as me,
      but they don't know how to use it. That point was brought home to me twice
      in the last 2 weeks.

      I know this probably isn't what you want to hear,
      however having an understanding of what it takes to really get ahead
      this message may sink in to use, or you dismiss it and run to the quick fix
      which doesn't have long lasting success.

      Best,
      Ewen
      Ewen, that was a beautiful analogy. I'm may have to "swipe" that
      Nicely put.

      -Anthony
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  • Profile picture of the author BrianMcLeod
    The way you've framed your question essentially requires that the training somehow magically transforms what you do, DESPITE you.

    Can you see how that's not the right mindset or approach to finding the training that will actually transform YOU and your abilities?

    What you want is to UNDERSTAND.

    Once you understand, you can DO.

    No course can DO for you.
    Signature
    Brian McLeod
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    • Profile picture of the author max5ty
      Originally Posted by BrianMcLeod View Post

      The way you've framed your question essentially requires that the training somehow magically transforms what you do, DESPITE you.

      Can you see how that's not the right mindset or approach to finding the training that will actually transform YOU and your abilities?

      What you want is to UNDERSTAND.

      Once you understand, you can DO.

      No course can DO for you.
      Good way to put it.

      You know Brian...I was just looking at the weather map before I checked the forum out to see what was new.

      Here in Ohio we're suppose to get about 10 - 14 inches of snow today and minus 40 degree temps by tomorrow. When I read your post, the Miami Florida part under your name caught my attention...

      anyways, was gonna sign up for your private list but the link went to a blank page. Must be pretty private, lol.

      Good response to the OP.
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      • Profile picture of the author BrianMcLeod
        Originally Posted by max5ty View Post

        was gonna sign up for your private list but the link went to a blank page. Must be pretty private, lol.
        HA!

        My host for that site was attacked by a hacker over the holidays so it's offline temporarily while it's being cleaned up.

        Should be back online shortly.

        And thanks for the reply.

        B
        Signature
        Brian McLeod
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    • Profile picture of the author sethczerepak
      Originally Posted by BrianMcLeod View Post

      The way you've framed your question essentially requires that the training somehow magically transforms what you do, DESPITE you.

      Can you see how that's not the right mindset or approach to finding the training that will actually transform YOU and your abilities?

      What you want is to UNDERSTAND.

      Once you understand, you can DO.

      No course can DO for you.
      True.

      To the op, you can learn what works, but there's a big difference between that and knowing WHY something works. Even experienced copywriters can draw false conclusions about why one headline worked while another didn`t. That`s why some writers become dependent on swipe files.

      If you're serious about getting good, pm me and I`ll send a list of the courses and books that have helped me the most.
      Signature
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    • Profile picture of the author MagneticKopy
      Originally Posted by BrianMcLeod View Post

      The way you've framed your question essentially requires that the training somehow magically transforms what you do, DESPITE you.

      Can you see how that's not the right mindset or approach to finding the training that will actually transform YOU and your abilities?

      What you want is to UNDERSTAND.

      Once you understand, you can DO.

      No course can DO for you.
      Not mention the fact that you have to FAIL first. Not only do you have to fail but, you have to understand WHY it failed.

      The education you get from understanding why your copy bombed is something no book or course can teach you. No matter how expensive it is.

      -Anthony
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  • Profile picture of the author MoneyKattz
    Some fine courses to get you started are Dan Kennedys Copywriting seminar in a box, you can't get this one really cheap from a bootlegger on eBay.

    Michael Rasmussen has one on writing emails called email promos exposed. You can get most of the course for free for opting into his email list and it has great stuff on email copywriting.

    Also I'm reading "The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells" I haven't quite finished but it's very good.

    Also you might like "Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy" I haven't read yet but I have it on order.

    Those should at the very least help you get started.

    Also start creating a swipe file if you haven't already started.

    I hope that helps.
    Signature
    http://www.Moneykattz.com
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  • Profile picture of the author misterme
    @Majilove22: I think Paul Hancox's Pre Mastery course should give you some insights.

    Originally Posted by ewenmack View Post

    I've talked with people who have got the same training as me,
    but they don't know how to use it. That point was brought home to me twice
    in the last 2 weeks.
    Last time we spoke was three weeks ago. Whew. What a relief.
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  • Profile picture of the author maverick8
    hands down one of the best answer to this question is read this:

    The Gary Halbert Letter

    that specific letter will put you in good stead.
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    • Profile picture of the author Jon Sullivan
      Originally Posted by maverick8 View Post

      hands down one of the best answer to this question is read this:

      The Gary Halbert Letter

      that specific letter will put you in good stead.
      Thanks for the share.

      I've been looking for something like that for sometime. I agree that a mentor would be the best thing, but the advice in that letter seems like the next best thing, especially for those of us (aka me) who can't really afford a mentor at this stage.
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      • Profile picture of the author sethczerepak
        Originally Posted by Jon Sullivan View Post

        Thanks for the share.

        I've been looking for something like that for sometime. I agree that a mentor would be the best thing, but the advice in that letter seems like the next best thing, especially for those of us (aka me) who can't really afford a mentor at this stage.
        A mentor isn't something you afford, it's something you invest in. Of course, if you don't have the money, you don't have it. I get that. But the mindset makes a big difference. If that doesn't change, you might never be able to afford one.
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        • Profile picture of the author Jon Sullivan
          Originally Posted by sethczerepak View Post

          A mentor isn't something you afford, it's something you invest in. Of course, if you don't have the money, you don't have it. I get that. But the mindset makes a big difference. If that doesn't change, you might never be able to afford one.
          It is an investment. I agree. Completely agree.

          I remember the value of having the right mentor, when I was in the Marine Corps.
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  • Profile picture of the author MikeHumphreys
    Originally Posted by Majilove22 View Post

    Hey everyone,

    I'm asking for my Copywriting Veterans to answer this thread, I'm currently about to prepare to run a few campaigns and I need Copywriting training to improve my results across the board. Are there any recommendations that are up to date and PROVEN to work where anyone can apply the techniques and see a dramatic increase in their copywriting skill?
    Getting mentored by a top-notch copywriter. Ideally one who is actively writing copy because they're usually more familiar with what's working and what's not in a lot of niches at this time.

    Regardless, a solid mentor will be able to spot the holes in your skills and help you fix your game a lot faster than trying to figure it out on your own.

    The other thing is being able to figure out where the target market is going to be. Eugene Schwartz talks about it in Breakthrough Advertising... Wayne Gretzky (nicknamed "The Great One" during his NHL career) used to say he scored a lot of goals because he went to where the puck was going and not where it was at a given moment.

    Last but not least you need to test and track your results. And based on your testing results, you need to know what changes to make, if any, in your marketing efforts.
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    Kickstart Your Copywriting Business: How To Get Loads of New Clients FAST!

    Kick-A$$ Eight-Figure Producing Copywriting Gun For Hire | Marketing & Copywriting Blog
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  • Profile picture of the author JonMills
    Originally Posted by Majilove22 View Post

    Hey everyone,

    I'm asking for my Copywriting Veterans to answer this thread, I'm currently about to prepare to run a few campaigns and I need Copywriting training to improve my results across the board. Are there any recommendations that are up to date and PROVEN to work where anyone can apply the techniques and see a dramatic increase in their copywriting skill?

    The school of hard knocks!

    Nah there is some good stuff out there. Read the greats.

    Though if you really want to see how the big boys play...

    Read magazines like prevention, the national enquirer, mens fitness, forbes etc.

    Those who have more than a few bucks riding on their ad working!
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    http://www.thecopywriterwhisperer.com/ Persuasion at it's best!
    http://www.affiliateorganizer.com/ Organize your entire online business - Super affiliates give it the thumbs up!
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    • Profile picture of the author enger
      Hands down the best I've seen is Gary Bencivenga's course.

      Bencivenga 100 Seminar

      There are some good points here however about how long copywriting takes to master. Outside of copywriting, I am also involved in sports coaching. There is a great book called "Bounce" which goes into studies in elite sports stars and essentially they found the best didn't reach their level until after 10,000 hours of practice. Similar parallels can be made with good copywriters...
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      • Profile picture of the author Dorian Anthony
        Paul Hancox offers a course and he's an active member here at WF.

        Stay away from Dan Kennedy. In my opinion his training products are all hype and overpriced.
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