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White Papers For Dummies

by ThePromotionalGuy
13 replies
I was strolling through Barnes and Noble today and saw the book, White Papers For Dummies by Gordon Graham. Anyone read it yet and have any feedback about the book?
#dummies #papers #white
  • Profile picture of the author Alex Cohen
    Originally Posted by ThePromotionalGuy View Post

    I was strolling through Barnes and Noble today and saw the book, White Papers For Dummies by Gordon Graham. Anyone read it yet and have any feedback about the book?
    It has 38 Reviews at Amazon.com. Perhaps you'll find them helpful...

    Product Reviews: White Papers for Dummies: Amazon.com

    Alex
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  • Profile picture of the author RyanLB
    I read it, it was worth a purchase for sure. Most of the info is available online for free at any number of copywriting websites, but the book is well put together and definitely helped me to improve.
    Signature

    I'm a Freelance Copywriter that helps Agencies, Startups and Businesses Educate Their Audience and Grow Sales
    Skype Me: r.boze
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    • Profile picture of the author ThePromotionalGuy
      Ryan,

      I use to search around at different websites for free material but found that wasn't productive for me. I like reference material I can grab off the shelf and thumb through it. From what you're saying it sounds like some solid material. Thank you

      Originally Posted by RyanLB View Post

      I read it, it was worth a purchase for sure. Most of the info is available online for free at any number of copywriting websites, but the book is well put together and definitely helped me to improve.
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  • Profile picture of the author Andrew Gould
    I've got no experience with white papers, but copywriter, author, and forum member Marcia Yudkin has recommended Michael Stelzner's "Writing White Papers".
    Signature

    Andrew Gould

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    • Profile picture of the author ThePromotionalGuy
      Andrew,

      I will look for that book. Thank you.
      Originally Posted by Andrew Gould View Post

      I've got no experience with white papers, but copywriter, author, and forum member Marcia Yudkin has recommended Michael Stelzner's "Writing White Papers".
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  • Profile picture of the author ThomasOMalley
    Do you really need the forum's input to decide whether to buy a regularly-priced book?

    Somehow I think you can figure it out...LOL.
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    • Profile picture of the author ThePromotionalGuy
      Thomas,

      Yes I do. There is a lot of bogus and fluff filled material out there. As I continue to delve deeper into my vocation there will always be a need for sound advice from those more experienced than I. Thank you.
      Originally Posted by ThomasOMalley View Post

      Do you really need the forum's input to decide whether to buy a regularly-priced book?

      Somehow I think you can figure it out...LOL.
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      • Profile picture of the author Loren Woirhaye
        I've read it. It's more up-to-date and broader in
        scope that the Stelzner book.

        If you're considering going into white papers
        as a specialty, definitely read it.
        Signature
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        • Profile picture of the author ThePromotionalGuy
          Loren,

          Actually I have considered writing white papers very seriously. Some of Bob Bly's material touches on white paper writing but doesn't go into great detail. What I did read really appealed to me. Thank you.
          Originally Posted by Loren Woirhaye View Post

          I've read it. It's more up-to-date and broader in
          scope that the Stelzner book.

          If you're considering going into white papers
          as a specialty, definitely read it.
          {{ DiscussionBoard.errors[8847747].message }}
          • Profile picture of the author ewenmack
            Originally Posted by ThePromotionalGuy View Post

            Loren,

            Actually I have considered writing white papers very seriously. Some of Bob Bly's material touches on white paper writing but doesn't go into great detail. What I did read really appealed to me. Thank you.
            Another name for white papers is trade magazine articles
            submitted by product owners/hired gun.

            This may be of interest...

            PeasPorridge

            Best,
            Ewen
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            • Profile picture of the author ThePromotionalGuy
              Ewen,

              That was a great article. Thank you for that. Currently I do write technical and marketing articles for the hardware industry. No White Papers yet. Cygnus Business Media is one I write for the most. They own many different publications in different markets. And they do pay well for articles.
              Originally Posted by ewenmack View Post

              Another name for white papers is trade magazine articles
              submitted by product owners/hired gun.

              This may be of interest...

              PeasPorridge

              Best,
              Ewen
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              • Profile picture of the author marciayudkin
                but copywriter, author, and forum member Marcia Yudkin has recommended Michael Stelzner's "Writing White Papers".
                That is an accurate statement.

                However, I also know Gordon Graham, know that he knows his stuff and have heard Michael Stelzner praise Graham's book on his podcast. I have not read it, so I can't comment from that point of view.

                Marcia Yudkin
                Signature
                Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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