One Tip To Strengthen Your Stories

2 replies
Here's a tip that may help you strengthen your stories...

There's a screenwriting book called Save The Cat.

It says: When the viewer first meets a character, the character needs to do something to make you like him--like saving a cat.

When you like a character, you'll follow him anywhere.

You'll care about what happens to him.

You'll root for him.

So I think it's a nice little device for stories in copy for 2 reasons:

1) The reader will be pulled into the story because he wants to know about what will happen to the character.

2) When something good or bad happens to the character, it has more emotional punch.
#stories #strengthen #tip
  • Profile picture of the author DavidG
    Hey Jason,

    It's funny. I just finished reading your thread on looking for a health copywriter, so when I glanced at this thread, I thought you were going to start talking about this promo...

    CAT-Isthenics Program

    LED display getting to me.

    Good post btw.
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  • Profile picture of the author misterme
    Your very good tip about rooting for the character made me think of Kurt Vonnegut's tips.
    Hope you don't mind me sharing the video. Can't say it's about copywriting per se but I think he may have known a thing or two about telling stories. Can't hurt.

    Enjoy.

    Kurt Vonnegut on how to write a short story - YouTube
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    "Best book on answering objections I have seen... it's for photographers but it has brilliant techniques you can use in any business." - Claude Whitacre. When They Say That, You Say This (Amazon Kindle)
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