How To Get A Bunch Of Good Junk Mail

24 replies
I'm getting a lot of great magalogs, slim jims, tabloids, digests, and #10s by being on the lists of 5 major mailers.

They are all alternative health related.

All you have to do is spend about $150 (that's nothing if you consider how much you normally spend on copywriting training.)

Plus I found that I actually love the products. They make me feel great. So I buy stuff from them all the time.

So buy 1 thing from each of these sites if you want a bunch of neato junk mail:

sunchlorellausa.com
truehealth.com
healthydirections.com
healthresources.net
bottomlinepublications.com/newsletters
#bunch #good #junk #mail
  • Profile picture of the author perryny
    Would/should the same happen if I purchase from:

    rodales.com
    rodaleinc.com
    blinepubs.com/bottomlinesecrets/store/ (Boardroom)
    agorahealthbooks.com
    lombardipublishing.com/financial_publications.html (Not cheap)

    Does Phillips Publishing have a website?

    Are there specific products you would recommend/not recommend purchasing (If I buy a yoga mat from Rodale's, does that get me on a health mailing list)?

    Also, if I buy from rodales.com, should that get me on the same lists for rodaleinc.com? Similarly, if I purchase a health newsletter from Lombardi, does that get me on their financial mailing list?
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  • Profile picture of the author DavidG
    Just sign up to all of the newsletters.

    I've purchased stuff from Advanced Bio and Weiss, but the best promos are usually the ones trying to turn you into a paying costumer.

    Also, sometimes buying products can put you on a list, that although paid, will result in targeted promos. And since we are researching, you want to be able to see everything they are testing. Remember, it's all about awareness.

    I'd suggest to create a separate email for this since it tends to get spammy.
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    • Profile picture of the author perryny
      I'm on several of these company's email lists. But being on the email lists gets you ZERO direct mail packages delivered to your snail-mail box (at least in my experience).
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  • Profile picture of the author DavidG
    In my experience, MOST snail mail is exactly the same promo you're emailed. Some are in VSL format, while others are long form emails.

    To each their own.
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    • Profile picture of the author perryny
      I'll definitely be bringing my questions about this to Brian's FEC webinar with Richard Armstrong tomorrow night.
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      • Profile picture of the author Alex Cohen
        My mother-in-law contributes to charities and political action groups. She recently gave me a box full of promotions she's received in the mail.

        "Back end" promotions from the organizations she's given money to AND "front end" promotions from organizations who rented her name/address from hot lists.

        Dang, I wish I had time to look at 'em. :-)

        Alex
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  • Profile picture of the author JasonParker
    Don't over-think it. Because these ads are GOLD. Just get your hands on as many as you can, any legal way you can. Just my 2 cents.
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    • Profile picture of the author MikeHumphreys
      Originally Posted by JasonParker View Post

      Don't over-think it. Because these ads are GOLD. Just get your hands on as many as you can, any legal way you can. Just my 2 cents.
      Speaking from experience, not everything that is mailed by a major mailer is a proven top performer. Sometimes they're mailing something out because they need to mail their list with something. Or it's a new campaign that they think will do well.

      If you're okay with not having the latest and greatest mailings, then Lawrence Bernstein's Info Marketing Blog has a lot of free control pieces on it that you can download. Non-affiliate link: Info Marketing Blog

      If you're on Lawrence's email list, then you'll be notified when he makes his membership site or specialized packages (i.e. investment, alt health) available for purchase.

      If you want current, winning mailings then check out Who's Mailing What. It's not cheap but you get access to what big(ger) companies are doing marketing-wise that is working very well, along with access to their extensive database archives. Non affiliate link: Who's Mailing What
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      • Profile picture of the author JasonParker
        Originally Posted by MikeHumphreys View Post

        Speaking from experience, not everything that is mailed by a major mailer is a proven top performer. Sometimes they're mailing something out because they need to mail their list with something. Or it's a new campaign that they think will do well.

        If you're okay with not having the latest and greatest mailings, then Lawrence Bernstein's Info Marketing Blog has a lot of free control pieces on it that you can download. Non-affiliate link: Info Marketing Blog

        If you're on Lawrence's email list, then you'll be notified when he makes his membership site or specialized packages (i.e. investment, alt health) available for purchase.

        If you want current, winning mailings then check out Who's Mailing What. It's not cheap but you get access to what big(ger) companies are doing marketing-wise that is working very well, along with access to their extensive database archives. Non affiliate link: Who's Mailing What
        I totally agree... I have a subscription to Who's Mailing What and I order stuff from Lawrence.

        Equally--there's just something about physically holding a package in your hand. Just as a prospect would. There's something about getting it in your mailbox just as a product would.

        And one thing we know is that the best copywriters are writing these packages. I totally understand some packages may be tests. Some may be controls.

        It's ALL good.
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        • Profile picture of the author Alex Cohen
          Originally Posted by JasonParker View Post


          It's ALL good.
          Exactly. Even if a promotion doesn't succeed, you still get a chance to study the techniques used by A-list copywriters.

          Same goes for space ads.

          Halbert's high-school-student-loses-600-pounds ad is a good example. According to Carlton, the ad didn't do very well. But man, that ad is a treasure trove of useful techniques.

          Alex
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          • Profile picture of the author JasonParker
            Originally Posted by Alex Cohen View Post

            Exactly. Even if a promotion doesn't succeed, you still get a chance to study the techniques used by A-list copywriters.

            Same goes for space ads.

            Halbert's high-school-student-loses-600-pounds ad is a good example. According to Carlton, the ad didn't do very well. But man, that ad is a treasure trove of useful techniques.

            Alex
            Definitely...

            And these packages coming in the mail were good enough to spend $10,000 to $15,000 just to design them.

            Plus...

            You get catalogs and all kinds of stuff with the order. So you get to see the marketing strategies at work.

            You get to see what the different formats really look like. And pretty soon you're like... That's a magalog. That's a tabloid. That's a digest. That's a slim jim. And you might think, "Wow, I sure am getting a lot of slim jims lately. That must be a hot format right now."

            You get to see what lists you end up on. So you might think... "OK, I didn't subscribe to this list. So they must have rented my name. Cool."

            You might get the same promo twice and think... "Cool. I got this package twice. Maybe that means it's doing really well." <---This happened to me with 3 different packages in just the past year. Carline Cole's Ultimate Colon Care Formula package. True Health's Ultimate Vision Formula package. And Bottom Line's Kitchen Confidential digest (one even came in an envelope that looks like a paper bag and with a one-page DM letter, one came as just the digest).

            As Richard Armstrong said last night... Get on these lists and you'll soon have a PHD in direct marketing.

            (How do you think Denny Hatch at Who's Mailing What and Lawrence get all their stuff?)

            You can't get that kind of education except by being on the lists.

            I rest my case, your honor.
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      • Profile picture of the author perryny
        Originally Posted by MikeHumphreys View Post

        If you want current, winning mailings then check out Who's Mailing What. It's not cheap but you get access to what big(ger) companies are doing marketing-wise that is working very well, along with access to their extensive database archives. Non affiliate link: Who's Mailing What
        I'm excited that I'll now finally be getting magalogs delivered to my mailbox... but ^^^THIS^^^ looks like all I'll ever need if I want to study controls. Thanks, Mike!

        -Rob
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  • Profile picture of the author perryny
    On Richard Armstrong's recommendation, I just subscribed to:

    Bottom Line Personal: Subscribe to Bottom Line Newsletters - Bottom Line Publications
    Prevention Magazine (along with two upsells): Prevention: Healthy Living Tips, Fitness, Recipes, Diet, Beauty
    A Newsletter from Agora Financial: Publications

    For the first time in a long time, I'm looking forward to checking the mailbox!

    And I picked up an awesome freebie written by Richard himself packed with samples and lessons learned: Richard Armstrong's FreeSampleBook.com

    What a great FEC Webinar tonight from McLeod and Garfinkle! Thanks guys!
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  • Profile picture of the author DavidG
    Another thing to keep in mind.

    Yes, persuasion is fine and all. But to prove my point about being targeted for specific promos depending on what you buy/sign up...

    I'm currently working with a company who is selling the same weight loss product to two separate segmented lists.

    The first is the main weight loss list. While the other list are those who have purchased supplements or products to help their lungs.

    Both convert well but use different sales letters.
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  • Profile picture of the author colmodwyer
    What AF newsletter did you subscribe to Rob? I used to work for 'em...

    Also, few decent promos here...

    Free Swipe File | Just another WordPress site

    Been tinkering with this for years, but can't ever get into it. "Previous Posts" link is bottom left of the page.

    Colm
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    • Profile picture of the author perryny
      Originally Posted by colmodwyer View Post

      What AF newsletter did you subscribe to Rob? I used to work for 'em...
      I subscribed to "Penny Stock Fortunes".

      My first choice was "Micro-Cap Millionaires", but the Subscribe Today button just looped me back to the same page. I guess they hit their 1000 member limit - although there was no option to get added to their waiting list.

      I'm also guessing that this membership would be out of my price range. They're not real clear on exactly what kind of membership this is.

      Very cool promos you have on your site. Thanks for posting those.

      -Rob
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  • Profile picture of the author DavidG
    Nice collection Colm. Did you also do health right now? Or are you exclusive to financial?
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  • Profile picture of the author colmodwyer
    Rob, call customer service and have them transfer your subscription to Outstanding Investments or Capital & Crisis. Both have amazing editors... Always weave a great story... So good idea source if you ever write financial copy.

    Colm
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