Anyways...
They still had an outhouse.
My Grandpa painted his Dodge yearly with a paint brush.
My Grandma had doilies under everything.
It was a generation thing to them I guess...nothing out of the ordinary.
They lived through the depression.
Fuller Brush guy knocking didn't seem odd.
Buying encyclopedias was the "in thing".
Didn't think things seemed too crazy at the time.
As I got older, I considered them a "wack job".
I'm rethinking things now. Maybe.
...a picture of me with plaid bell bottom pants sporting a hot pair of platform shoes...
"Dad, what were you thinking?", my son said one day when he was looking through some old photos.
To him, I had become my grandparents. Didn't have an outhouse...it was those damn bell bottoms...or was it the white platform shoes?
I read a lot on here about Schwartz, Ogilvy, Caples, etc.
They're gone guys. They were a previous generation. Their stuff is out of touch with what we're dealing with.
Facebook, Twitter, Pinterest, Instagram...they haven't a clue.
Can you imagine those old geezers with a Facebook page or a Twitter account?
Only reason most of you know their names is because someone with a little more marketing skills than you was waiting for you to discover the internet.
We all knew you were coming.
30 some years ago I was at the library studying ads.
Along came you, fueled with the latest course or ebook.
And now you're stuck...
You and a few thousand people bought the same books.
Dear Forum...
My ebook isn't selling.
My squeeze page isn't converting.
I'm broke and don't know what to do.
How can I get clients?
How can I make money?
Help.
Wahhhhhh......
Good news.
There are companies making billions.
They're not focused on buy buttons, squeeze pages, etc. They have very talented copywriters working for them. I know some of them.
They're creative. They have great imaginations. Some of the stuff they create blows my mind.
Which leads me to this...
I'm sick and tired of the belly aching about how your web page isn't converting. I'm sick and tired about you complaining how your ebook isn't moving off the shelves. I'm sick and tired hearing about how your diet crap isn't getting attention.
Not everyone is going to make it as a copywriter...regardless of what the course you bought told you.
Because your girlfriend told you your love note made her knees weak..doesn't mean you can sell a "get laid" program over the internet.
Because you think you look sexy when you look in the mirror, along with the latest Dan Kennedy course, doesn't mean you can sell dating advice to the whole world.
You may need to consider another career.
Anyways...
Saw a post on here about how some display ads sucked and some jumped on board knocking them. Of course they failed to realize they were knocking a couple companies that were worth millions and millions and millions...more than the bozo that sold them their latest get rich with copywriting course.
We've moved past Caples, Schwartz et all.
An ad you see in a magazine or on T.V. now has more behind the scenes input than ever before.
The typical big company ad now uses the services of approximately 30 different professional sources.
Companies that compile data on social trends. Companies that create social news. Companies that compile data on social demographics. Companies that spend millions on buying behaviour. Companies that spend millions on ad space behaviour. Companies that spend millions on eye tracking. Companies that spend millions studying mobile behaviour.
The rules have all changed.
Here's an interesting article that gives a little bit of insight into how things have changed.
Best wishes.
How the Brain Reveals Why We Buy: Scientific American
>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
- Jack Trout
- Jack Trout
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More
>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More
Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More