This time, however, that was not the case.
I am about to do the ”Hand on Experience”, that Halbert recommended. Reading the books, handwriting the ads(plus some more) and rereading the books with taking notes. But…
I skimmed through Breakthrough Advertising, which I found online, and noticed a lot of typos, like “anv” instead of “any”, “simplv” instead of “simply”, and many, many more.
Is it bad OCR? Are there any typos in the real book – the hardcover?
And about "Hand on Experience"...
The only book I won't read now that Gary recommends is “7 Steps to Freedom”, which I found out, is more a book about entrepreneurship, than copywriting. - So…
7 Steps to Freedom is postponed.
Instead of Ben's book, I am considering The Thomas Hall Direct Mail Guides and Letters.
If you are an experienced copywriter and have a better recommendation, please post it.