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Could you criticise my ad page?

by Tedel
9 replies
Hi,

Well, long story short, I am going to try to sell advertising directly on my site. I know it is hard, especially if you consider that Google and Facebook appear to have a monopoly in the field.

Anyway, I rewrote my advertising page. I think it is much better, but my opinion is certainly not enough. Can you please take a look and leave me your feedback about it? I'd like to make it as selling as possible.

Here the link: Heptagrama advertising information

Thanking you,
Tedel
#criticise #page
  • Profile picture of the author Chriswrighto
    Hi Tedel,

    The first thing that jumped out at me is that you are advertising your advertising down the right hand side of your page... ON EVERY PAGE!

    "Let me help you reach your goals."

    This website is for arts and expression...

    People are going to be thinking that you'll help them in regards to that.

    A simple 'advertise on our site' on our banner will help filter out those who you don't want to see that page.

    Here's what I'm trying to explain...

    If you want to optimise the copy on the link you gave us, then you need to be able to measure it effectively. At the moment you are not filtering out those who have no intention of purchasing advertisements.

    Hope this helps,

    Chris
    Signature

    Wealthcopywriter.com :)

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    • Profile picture of the author Tedel
      Originally Posted by Chriswrighto View Post

      Hi Tedel,

      The first thing that jumped out at me is that you are advertising your advertising down the right hand side of your page... ON EVERY PAGE!

      "Let me help you reach your goals."

      This website is for arts and expression...

      People are going to be thinking that you'll help them in regards to that.

      A simple 'advertise on our site' on our banner will help filter out those who you don't want to see that page.

      Here's what I'm trying to explain...

      If you want to optimise the copy on the link you gave us, then you need to be able to measure it effectively. At the moment you are not filtering out those who have no intention of purchasing advertisements.

      Hope this helps,

      Chris
      Hi,

      Yes, that helps. That may explain why those new banners have a 4x click-through rate compared to the previous ones. I will alter them over the weekend. Thanks. How about the text on the page? Any suggestions in that regard?
      Signature
      Author of Heptagrama. PM for my SEO service offer.
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  • Profile picture of the author ReferralCandy
    Here's my opinion:

    There's too much going on. You need to figure out just ONE thing you want people to see, and elminate everything else. There are 6 links at the top right of the page competing for my attention. When I don't know where you want me to go, I go nowhere.

    Your copy is too long, I see a wall of text that doesn't capture my attention. "Would you like us to help you"- help me what? If I can' tell what's up in 2-3 seconds, you've lost me.

    Sell the sizzle, not the steak. What are the benefits? Put that in bold, front and center.

    What's the action you want visitors to take? Focus on that.

    There's some good advice over at GoodUI. Cheers!

    -v
    Signature

    Measure, manage and incentivize customer referrals with ReferralCandy.

    PS: Looking to get more repeat customers for a physical store? Check out CandyBar's digital loyalty cards!

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  • Profile picture of the author MorbidTaz17
    Hi Tidel,

    In addition to Christwrighto, Remember to add a disclaimer that whenever one entries their email address in your "Join Heptagrama. You won't regret it.", they are ensured that their email is kept in strict confidentiality.

    Your disclaimers are scattered everywhere in your website. So viewers would then to forget that.
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  • Profile picture of the author Tedel
    OK, thanks both.
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    Author of Heptagrama. PM for my SEO service offer.
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    • Profile picture of the author richpeasant
      The first thing I notice about any webpage is how easy
      it is on the eyes. This either makes or breaks it for me,
      no matter what else is going on.

      Light script on a dark background is far harder on the
      eyes and this is something you would do well to look at.

      I always put myself in the position of a visitor's first
      couple of seconds after arriving at a website. What
      is the immediate impression?

      Keep at it and all the best in your endeavours.
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      • Profile picture of the author Tedel
        Thank you. The colour combination is abnormal, I know, but this thread was about the text on the advertising page, first and above all. What do you think about it?
        Signature
        Author of Heptagrama. PM for my SEO service offer.
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  • Profile picture of the author richpeasant
    Ask yourself the same question.

    If you arrived at the page what would you think?
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  • Profile picture of the author Tedel
    Well, I created a second version of the advertising page.
    Could you check again and let me know what you think, please?
    Signature
    Author of Heptagrama. PM for my SEO service offer.
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