Do you accept the premise promoted by Kennedy, Halbert, Abraham, et al. which goes something like:
You are only one sales letter away from striking it rich.
Is that true to you?
Can one sales letter bring in huge amounts of money in short periods of time? Well, those who preach this as gospel have letters which prove their point, don't they?
Halbert wants you to write out ads by hand, and if you accept this idea as a way to expedite your success as a copywriter, then why not find just ONE letter, which has proven effective and write it out and study it?
Does such a letter exist?
Yes it does. And here it is:
Can You Write a Letter Like This One?
It begins with
Can You Write a Letter
Like This One?
Answer “Yes,” and you’ll never have to worry about
your job or rely on others for your livelihood …
Instead, you will be in big demand, earning
great money, writing a few hours a day
from anywhere in the world you choose to live.
Write a letter like THIS one, it sez. The one you are reading. It has sold untold thousands of dollars, if not millions, of product. It has been running for years, it brings in a steady flow of new customers.
Thousands of people have responded to it. Have you taken the time to write it out by hand...and then analyze it?
Have you used one of the many templates or copy "cheat" sheets posted here and figured out WHY it is so effective? Why it works?
Instead of looking for dozens of successful letters, now you have ONE to study. Swipe it.
Write it out by hand. Dissect it. Study it. Read it, over and over. It shows you exactly how to write great copy. It has all the elements you will need to get started.
Why does the headline work? How was the deck copy put together? At what point did you become a believer? Where did your interest turn to desire? What proof elements did you accept?
See the Bob Bly testrimonial...see all the people, their stories.
So can you write a letter like that one? If so, you are NOW ready to write the one sales letter which will change your life forever.
IF you spent the next two weeks reading and writing out that letter, and did nothing else, you'd be further ahead than some of these guys who have invested hundreds in courses, books and programs...because, they tell you right up front..."copy" ("swipe") THIS letter and six figures a year is the basement of what you can do as a writer of sales letters.
Why waste time and money when all you need is right in front of you, and it is free for you to study and learn from?
PS. I advocate studying the sales pages of those successful people whom you would buy from. Ask yourself the right questions about the weapons of influence (or elements of copy) being used on YOU...and you have some pretty good education.